MSc Marketing Communications

• A good honours degree (minimum 2:2) from a recognised Higher Education institution or equivalent from a recognised overseas institution, or
• Have a qualification such as the Advanced Certificate in Marketing, a BTEC or HND and have three years' management experience.

English Language Requirement:

• International English Language Test (IELTS) overall score of 6.5 with 5.5 in each component.

Core Modules:

• Contemporary Marketing Practice - This module introduces you to the theory and practice of marketing. It begins by looking at the traditional target marketing approach before looking at more recent developments in marketing thought. This module will also introduce the idea of thinking skills, encouraging you to take a systematic approach to the way you tackle business problems, using theory to structure your approach.
• Strategic Marketing Planning - In this module, you will learn how to analyse an organisation's environment, making decisions on how it can deploy its resources for maximum advantage. The module will review a number of different tools and techniques which aid strategic analysis, strategy development and implementation.
• Principles of Marketing Communications - This module takes an in-depth look at the tools and techniques of promotion. As well as looking at the strengths of weaknesses of different communications media, you will learn the more fundamental principles of message development, framing and delivery, ensuring that communications media are used as effectively as possible.
• Marketing Analytics - Marketing depends on good information about the organisation, its customers and its competitors. In Marketing Analytics, you will learn how to design and implement systems for monitoring marketing activities, integrating financial and non-financial information to support organisational learning.
• Research Methods for Marketing - This module builds on the learning from the Marketing Analytics module.  As well as learning how to define and plan research projects, you will develop skills in gathering data, whether from focus groups, surveys or observation. The focus on this module is primarily on marketing research, but we will also look at the similarities to and differences from academic research.
• Digital Marketing - Digital marketing is integral to marketing in any context, so most modules will contain a substantial element of digital marketing. This module focuses on the planning and execution of digital marketing campaigns, focusing on the practical skills that need to be developed to maximise the benefit derived from digital marketing channels.
• Corporate Communications - This module will help you to understand the practices and processes by which an organisation communicates with its internal and external stakeholders. Building on the Principles of Marketing Communications Module, you will take a more specialist look at topics such as media relations, crisis management and building an internet presence, as well as the principles and practices of internal communications to staff.
• Dissertation Research Methods

Optional Modules (choose one)

• Customer Relationship Management
• Social Marketing Principles and Policy
• Promotion and Society