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Bachelor of Arts in Advertising (Honours)
About
Since its founding in 1983, Xiamen University has made significant contributions to the field of advertising education in China.
At Xiamen University, their program offers a thorough investigation of advertising, public relations, integrated marketing, communications, branding, digital marketing, strategic communications, communications, event management, and other hands-on courses. classes. Classes give students the opportunity to learn and practise skills in simulated scenarios and, when appropriate, with clients who are professionals. Students To deliver successful communications to a specific audience on behalf of a client, students will learn how to integrate critical and strategic thinking with research, creativity, and research. Every student has the option to specialise in either the account management or creative aspects of the business after gaining a solid foundation in both fields.
Their skills curriculum starts with extensive instruction in both widely applicable abilities like data analysis and visualisation as well as professional practice areas of mass communication. visualisation. In their opinion, their curriculum provides an unparalleled combination of skill development, instruction, theoretical study, and practical experience. Consequently, our graduates depart as competent practitioners, critical thinkers, problem solvers, innovators, and practitioners.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February, April, September |
| Total estimated cost (local) | B$ 24,459 |
| Total estimated cost (foreign) | B$ 25,271 |
Subjects
-
Communication, Media
-
Mass Communication & Media
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | B$ 24,368 | B$ 25,271 |
| Miscellaneous fees | B$ 90 | Data not available |
| Total estimated cost of attendance | B$ 24,459 | B$ 25,271 |
| Estimated cost per year | B$ 8,153 | B$ 8,423 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
| Application Fee | B$ 30 |
| Registration Fee | B$ 60 |
Foreign students
| Description | Amount |
|---|---|
| Application Fee | B$ 30 |
| Registration Fee | B$ 60 |
|
International Student Fee
International Student Fee is inclusive of Admin fee, EMGS fee, visa application, visa renewal, insurance. |
B$ 752 |
| Security Deposit (refundable) | B$ 300 |
| Hostel Deposit (refundable) | B$ 150 |
| Hostel Application Fee | B$ 30 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Any of These:
- STPM: A pass in STPM with at least a Grade C (GP 2.0) in any 2 subjects.
- A-LEVEL: A pass in A-Level with at least a Grade C in any 2 subjects.
- UEC: A pass in UEC with at least a Grade B in 5 subjects.
- Foundation/Matriculation: A pass in Foundation/Matriculation with at least a CGPA of 2.0 out of 4.0.
- Diploma: A pass in Diploma in Media and Communication field or the equivalent with at least a CGPA of 2.0 out of 4.0.
English Language Requirement:
- A credit in SPM or the equivalent.
For other equivalent qualifications, please consult our programme counsellor
Curriculum
Year 1:
- History of Media
- Introduction to New Media Studies
- Introduction to Advertising
- Introduction to Mass Communication
- Photography
- Visual Communication Design
- Advertising Creative
- Media and Communication Law
- Advertising Copywriting
- Principles of Marketing
Year 2:
- Audiovisual Commercials
- Brand Management
- Advertising Workshop
- Introduction to the Constitution of Malaysia
- Communication Campaigns
- Advertising Psychology
- Organizational Communication
- Media Planning
- Major Elective (Choose 2):
- Broadcast Advertising
- Intercultural Communication
- Introduction to International Communication
- Computer Modelling for Advertising
- Digital Print Production
- Social Media and Public Relations
Year 3:
- Media Research
- Design Thinking
- Industrial Training
- Final Year Project
- Major Elective (Choose 2):
- Strategic Communication Planning
- New Media Marketing
- Mobile Marketing
- Data Analysis for Digital Creative Industry
- Environmental Design