Master of Business Administration (Services Management)

PROGRAMME AIM

The MBA (Services Management) programme prepares graduates to be service-oriented managers who provide managerial leadership and develop logical, critical, and creative solutions to problems faced by organisations in the services industry.

PROGRAMME OBJECTIVES

• To enable graduates to articulate and apply relevant theories and adopt the principles and best practices relevant to their organisation.
• To enable graduates to perform as service-oriented managers who adopt customer and supplier relationship management skills when performing value added processes with effective communication skills.
• To enable graduates to formulate, communicate, and implement strategic thinking processes involving cross-cultural communication and sensitivity to the needs of different cultures.

PROGRAMME OUTCOMES

• Ability to acquire and apply knowledge in the areas of services management for both localised setting and international environment.
• Ability to demonstrate relevant expertise and skills to provide leadership in services industry.
• Ability to engage in strategic and critical thinking with analytical, evaluative, and problem solving skills when making business decisions.
• Ability to engage in effective cross-cultural communication skills and sensitive to social responsibility in a multicultural setting.
• Ability to articulate ethical issues in services management as well as to provide leadership in social responsibility.
• Ability to lead and engage in lifelong learning at individual, group, and institutional levels.
• Ability to acquire creative and innovative ideas to initiate enterprising activities or projects.

• A Bachelor's degree with honours from UNIRAZAK or its equivalent from an institution of higher learning recognised by the Malaysian government. Applicants for executive and taught postgraduate programmes should normally have a minimum CGPA of 2.75 but candidates with a Bachelor's degree whose CGPA is below the minimum requirement of 2 years of relevant working experience in respective fields can be considered.
• A minimum score of 575 for a paper-based total or 232 for a computer-based total or 90 for an Internet based total for the Test of English as a Foreign Language (TOEFL)*; or
• A minimum score of Band 6.5 in the International English Language Testing System (IELTS)*; or
• A minimum required proficiency on UNIRAZAK Postgraduate English Proficiency Test; or
• A recognised first degree undertaken in English medium; or
• Successful completion of Intensive English Programme (IEP) at the Advanced level conducted by the Centre for English Language (CEL).

Core Courses

• Managerial Accounting
• Business Economics
• Financial Management
• Organisational Management
• Managerial Ethics and Social Responsibility
• Competitive Strategic Management
• Marketing Management
• Quantitative Techniques and Decision Making
• Organisational Behaviour
• Managing Quality Services
• Customer Relationship Management
• Services Marketing

Electives

• Financial Services Management
• Hotel Management
• Airline and Ticket Management
• Tourism Marketing
• Strategic Brand Management
• Business Law
• Strategic Human Resource Management
• Research Methodology / Case Research Methods
• Research Project