Bachelor of Communication (Hons) Corporate Communication

The Corporate Communication program is designed to develop well-rounded professionals with strong ethical values and social skills, preparing them for careers in public relations, corporate social responsibility, investor relations, diplomacy, integrated marketing, event management, and publicity.

Students will gain a deep understanding of communication theories and processes within organizational settings, along with essential skills in media handling, research, and strategic communication. Through real-world projects, they will learn to analyze corporate communication challenges from both academic and practical perspectives, ensuring they can effectively engage with businesses on a local and global scale.

The program also introduces students to ICT in corporate communication, equipping them with the tools to address industry challenges using modern technology. Additionally, students will explore marketing, advertising, journalism, media, management, design, and information technology, enabling them to think creatively and solve complex problems.

By the end of the program, graduates will have developed critical thinking, problem-solving, and time management skills, empowering them to work independently and adapt to the evolving corporate landscape.

Career Prospects

• Corporate Communications/ Public Relations/ Diplomatic and Administrative Officer 
• Social Media Content Creator
• Digital Marketing Specialist
• Outreach / Community Relations / Event Coordinator
• Media Planner
• Press Secretary
• Tutor
• Research Officer

• Sijil Tinggi Persekolahan Malaysia (STPM) or equivalent:

  • Minimum C Grade (NGMP 2.00) in any TWO subjects
  • Credit in English in SPM or its equivalent

• Sijil Tinggi Agama Malaysia (STAM):

  • At least Jayyid grade
  • Credit in English in SPM or its equivalent

• Diploma or its equivalent:

  • Minimum CGPA of 2.00
  • Credit in English in SPM or its equivalent

• Diploma in Communication and Media or its equivalent

• Matriculation/Asasi programme or equivalent:

  • Minimum CGPA of 2.00
  • Credit in English in SPM or its equivalent

• Canadian Pre-University (CPU):

  • Minimum 60% marks

• Unified Examination Certificate (UEC):

  • Minimum Grade B6 in any FIVE subjects, including English

• Other equivalent qualifications recognized by the Government of Malaysia

English Language Requirement for International Students

• Test of English as a Foreign Language (TOEFL): Minimum score 500
• International English Language Testing System (IELTS): Minimum score 5.0
• Other equivalent English qualifications

Additional Notes:

• The credit in English requirement for categories (2), (3), (4), and (5) can be waived if the qualification includes an English subject with a grade equivalent to or higher than the required credit in SPM.
• If using Malaysian University English Test (MUET), a minimum of Band 3 is required.

Basic Major Courses

• Interpersonal Communication

• Principles of Marketing

• Introduction to Psychology

• Effective Speaking

• Introduction to Mass Communication

• Graphic Design Communication

• Visual Communication

• Introduction to Sociology

• Fundamentals of Media Writing

• Principles & Practice of Management

• Digital Photo Communication

• Negotiation Skill

Core Major Courses

• Publication Production

• Intercultural Communication

• Event Management

• Communication Planning and Message Design

• Communication Theory

• International Relations

• Statistics

• Communication Research

• Corporate Communication & Organizational Climate (Thesis)

• Integrated Marketing Communication

• Corporate Communication in Practice

• Financial Corporate Communication

• Persuasive Communication

• Media Relations and Crisis Management

• Organizational Communication Skill

• Communication Law and Ethics

Elective Courses

• Videography

• Instructional Communication and Technology

• Mass Media and Society

University Compulsory Courses

• Technical English 1

• Technical English 2

• Foreign Language 1

• Foreign Language 2

• Public Speaking and Communicative Skills

Industrial Training