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EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
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+60142521561

EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

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Master of Business Administration (MBA) in Blue Ocean Strategy

About

The MBA (Blue Ocean Strategy) program is designed to support the development of business professionals by emphasizing market differentiation through value innovation, a core principle of Blue Ocean Strategy that reduces the relevance of competition. It aims to nurture and empower future leaders and managers who will make a meaningful impact in the marketplace. The curriculum offers a comprehensive understanding of business, equipping learners with the strategic insight and practical skills to create new, uncontested market spaces. Tailored for versatility, the program prepares graduates to succeed across various business environments, including SMEs, multinational corporations, startups, and the public sector.

Key facts

Statistics
Qualification Master's Degree
Qualification Subtype Master of Business Administration (MBA)
Coursework / Research Coursework
Study mode Full-time
Duration 1.5 years
Intakes January, May, September
Estimated cost per year (local) B$ 8,697
Estimated cost per year (foreign) B$ 13,854

Subjects

  • MBA

Duration

1.5 years

Tuition fees

Description Local students Foreign students
Tuition fee B$ 8,697 B$ 13,854
Miscellaneous fees Data not available Data not available
Total estimated cost of attendance B$ 8,697 B$ 13,854
Estimated cost per year B$ 5,798 B$ 9,236

Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Admissions

Intakes

Entry Requirements

ACADEMIC REQUIREMENTS

  • A bachelor’s degree in the field or related fields with a minimum CGPA of 2.5 or equivalent, as accepted by the HEP Senate; or
  • A bachelor’s degree in the field or related fields or equivalent with a minimum CGPA of 2.00 and not meeting a CGPA of 2.5, can be accepted subject to rigorous internal assessment.
  • Candidates without a qualification in the related fields or working experience in the relevant fields must undergo appropriate prerequisite courses determined by the HEP and meet the minimum CGPA based on (i) to (ii).

ENGLISH LANGUAGE REQUIREMENTS

  • IELTS minimum Band 6.0
  • TOEFL (Internet-based) minimum 60
  • Cambridge English Qualification and Test minimum score of 169
  • Pearson Test of English minimum score 59
  • MUET minimum Band 4

Curriculum

Core Courses

  • Marketing Management
  • Leadership
  • Blue Ocean Strategy
  • Business Accounting for Decision Making
  • Research Design and Analysis
  • Business Communication and Negotiation
  • Economies for Strategic Planning
  • Blue Ocean Strategy Consulting Practice
  • Corporate Strategic Management
  • Applied Blue Ocean Case Study

Electives

  • Consumer Behaviour
  • Financial Management and Policy
  • Entrepreneurship
  • Human Resource Management