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Diploma in Marketing
About
This programme provides students with a fundamental broad-based knowledge, both academic and vocational, of the complexities of business in the marketplace. This programme is designed such that it emphasises the practical application of skills desired by the marketing industry. Students will be equipped with a strong analytical and strategic mind to achieve results desired by an organisation with unique approaches. This programme emphasizes on digital marketing aiming to realize a business’s growth potential.
Key facts
| Qualification | Diploma |
| Study mode | Full-time |
| Duration | 2 years |
| Intakes | January, May, September |
| Tuition (Local students) | B$ 9,426 |
| Tuition (Foreign students) | B$ 11,248 |
Subjects
-
Marketing
Duration
2 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | B$ 9,426 | B$ 11,248 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | B$ 9,426 | B$ 11,248 |
| Estimated cost per year | B$ 4,713 | B$ 5,624 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
-
Qualifications
Academic Requirements
SPM / O-Level
3 credits in any subjects
UEC
3 credits (B6) in any subjects
- Completed relevant certificate programme from recognised institutions
- Other equivalent qualification recognised by Malaysian Government
Curriculum
Level 1
- Academic English
- Introduction to Business
- Business Accounting
- Management Information System
- Fundamentals of Management
- Introduction to Event Management
- Introduction to IT
- Business Ethics
- Business Communication (Digital Communication Tools)^
- Macroeconomics
- Product Innovation and Management
- Consumer Behavior
- Marketing Strategies (Social Media Marketing)^
Level 2
- English For Business
- Principles of Marketing
- Business Statistics
- Public Relations
- Microeconomics
- Human Resource Management
- Introduction to Finance
- E-Commerce (Online Content & Media)^
- Fundamental of Logistics
- Digital Marketing^
- Service Marketing
- Sales Planning & Operations
- Integrated Marketing Communication^
- Marketing Research
General Courses (MPU)
- Bahasa Kebangsaan A/ Presentation Skills
- Community Service
- Introduction to Cultural Studies
- Philosophy and Current Issues/ Bahasa Melayu Komunikasi 2
^Subjects emphasizing on Digital Marketing