Bachelor of Mass Communication (Hons) in Public Relations and Marketing

Our Bachelor of Mass Communication (Honours) in Public Relations and Marketing program emphasizes public relations (PR) and events while also providing in-depth knowledge of marketing communication. Joining this program will allow you to build the skills and competence required to design, strategize, and execute effective marketing initiatives.

PREREQUISITES

SPM / O-Level with Pre-U / Foundation

SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.

SPM / O-Level with Diploma

Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.

Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM

ENTRY REQUIREMENTS

Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

Taylor’s Foundation in Communication (FICM)

Pass with min. CGPA 2.00

Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

Sijil Tinggi Persekolahan Malaysia (STPM)

Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject

Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

A Levels

Min. EE (2 subjects)

South Australian Matriculation (SAM) / SACE International

Min. ATAR 55

Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

International Baccalaureate (IB)

Min. 24 points in 6 subjects

Monash University Foundation Year (MUFY)

55%

Other Qualifications

Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%.

ENGLISH REQUIREMENTS

IELTS

Band 5.0

TOEFL

34 (Internet Based Test)

MUET

Band 3

UEC English

English B6

O-Level

Grade C

1119 (GCE-O)

Grade C

Taylor's EET

Overall Score 5.0

Taylor's IEN

Level 2- Grade C

Pre-U / Diploma

Completed Pre-U / Diploma that was conducted in English

PRIMARY MAJOR

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

Common Core

• Communication Theory
• Consumer Behaviour
• Crisis Management
• Innovative Media
• Interactive Media
• Intercultural Communication
• Introduction to Management
• Introduction to Mass Communication
• Media Law & Ethics

• Media Writing
• New Media & Society
• Organisational Communication
• Principles of Marketing
• Professional Media Workshop
• Promotional Writing
• Public Relations Consultancy

• Public Relations Principles
• Publicity and Media Relations
• Relationship Marketing
• Research Methods
• Research Project
• Visual Communication
• Industrial Training

UNIVERSITY CORE

The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide. 

• MPU (U1a)

• MPU (U1b)

• MPU (U2)

• MPU (U3)

• MPU (U4)

FLEXIBLE EDUCATION

The Flexible Education component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.

Click here to see a full list of all available Flexible Education Components.

Electives

Students are required to choose any TWO (2) Electives* according to the modules offered in that particular semester. 

• Entrepreneurship and Small Business
• Film Studies
• Illustration & Visual Narrative

• Mobile Applications Development
• Performing Arts
• Photography

*Refer to the Flexible Education Guide for the list of Free Electives.