Bachelor of Mass Communication (Hons) (Advertising)
Course overview
Qualification | Bachelor's Degree |
Study mode | Full-time |
Duration | 3 years |
Intakes | February, April, September |
Tuition (Local students) | B$ 32,220 |
Tuition (Foreign students) | B$ 38,064 |
About
Throughout this Bachelor of Mass Communication degree, you will learn the fundamental skills necessary for effective communication. You will master the fundamentals of research, honing your ability to gather and analyze data. Our emphasis on writing will help you improve your written communication abilities, allowing you to create captivating messages that are adapted to varied audiences and platforms.
Admissions
Intakes
Fees
Tuition
- B$ 32,220
- Local students
- B$ 38,064
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
Pass SPM//O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC).
Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.
Taylor’s Foundation in Arts (FIA)
Pass with min. CGPA 2.00
Taylor’s Diploma in Communication (DICM)
Pass with min. CGPA 2.00
Sijil Tinggi Persekolahan Malaysia (STPM)
CC
Unified Examination Certificate (UEC)
Pass with min. 5Bs including English
(Note: Candidates without a Grade ‘B’ in UEC English may be admitted if the candidate has a credit in English at SPM or equivalent)
A Levels
Min. DD (2 subjects)
South Australian Matriculation (SAM) / SACE International
Min. ATAR 55
Canadian Pre-University (CPU)
Min. average of 55% in 6 subjects
International Baccalaureate (IB)
Min. 24 points in 6 subjects
Monash University Foundation Year (MUFY)
50%
Other Qualifications
- Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or
- Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or
- Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required)
- Pass Matriculation from an institution recognised by MOHE; or
- Any other equiv. qualification recognized by M'sian Government.
- Application via APEL A is allowed. For the requirements please refer to the index page.
IELTS, TOEFL, MUET, UEC English
Pass English
Taylor's EET
Overall score 5.0
Taylor's IEN
Level 2 - Grade C
Pre-University/Diploma
Complete Pre-University/Diploma that was conducted in English
Curriculum
Semester 1/ Year 1
- Introduction to Mass Communication
- Intercultural Communication
- Critical & Creative Thinking
- Communication Theory
- Malaysian Studies
Semester 2/ Year 1
- Innovative Media
- Elective 1
- Media Writing
- Visual Communication
- Moral Studies / Islamic Studies
Semester 3/ Year 2
- Minor 1
- Communication Research Fundamentals
- Bahasa Kebangsaan A
- Advertising Principles
- Creative Concept and Visualising
Semester 4/ Year 2
- Elective 2
- Creative Copywriting
- Advertising Design & Execution
- Minor 2
- Interactive Media
Semester 5/ Year 3
- Minor 3
- Minor 4
- Media Strategy
- Brand Management
- Media Law and Ethics
Semester 6/ Year 3
- Internship/Practical Training
Semester 7/ Year 3
- Minor 5
- Minor 6
- Advertising Campaign
- Professional Media Workshop
Elective
Semester 2/ Year 1
- Performing Arts
- Introduction to Management
- Illustration & Visual Narrative
Semester 4/ Year 2
- Entrepreneurship
- Photography
- Public Relations Minor
Semester 3/ Year 2
- Social Psychology for Communication
Semester 4/ Year 2
- Organisational Communication
Semester 5/ Year 3
- PR Principles
- Promotional Writing
Semester 7/ Year 3
- Publicity & Media Relations
- Crisis Management
Broadcasting Minor
Semester 3/ Year 2
- Film Studies
Semester 4/ Year 2
- Audience Studies
Semester 5/ Year 3
- Broadcasting Principles
- Writing for Broadcast
Semester 7/ Year 3
- Publicity & Media Relations
- Radio & TV Production
Journalism Minor
Semester 3/ Year 2
- Photo Journalism
Semester 4/ Year 2
- Digital Storytelling & Production
Semester 5/ Year 3
- Print News Reporting
- Creative Writing
Semester 7/ Year 3
- Reporting for New Media
- Newspaper & Magazine Production