Bachelor of Mass Communication (Hons) (Advertising and Brand Management)

Throughout this Bachelor of Mass Communication degree, you will learn the fundamental skills necessary for effective communication. You will master the fundamentals of research, honing your ability to gather and analyze data. Our emphasis on writing will help you improve your written communication abilities, allowing you to create captivating messages that are adapted to varied audiences and platforms.

• Taylor’s Foundation in Communication (FICM): Pass with min. CGPA 2.00
• Taylor’s Diploma in Communication (DICM): Pass with min. CGPA 2.00
• Sijil Tinggi Persekolahan Malaysia (STPM): Min. CGPA 2.00 in 3 subjects and min. C for each subject
• Unified Examination Certificate (UEC): Pass with min. 5Bs including English
• A Levels: Min. DDD
• South Australian Matriculation (SAM) / SACE International: Min. ATAR 65
• Canadian Pre-University (CPU): Min. average of 60% in 6 subjects
• International Baccalaureate (IBDP): Min. 24 points in 6 subjects
• Other Qualifications: Students with other qualifications will be considered on a case-by-case basis

English Language Requirements:

• IELTS   Band 6.0
• TOEFL   79 (Internet Based Test)
• MUET   Band 4
• UEC English   B4
• O Level   Grade C
• 1119 (GCE-O)   Grade B

YEAR 1
Semester 1

• Introduction to Mass Communication
• Intercultural Communication
• Critical & Creative Thinking
• Communication Theory
• MPU (U1) - Module 1*

Semester 2

• Innovative Media
• Media Writing
• Visual Communication
• Elective I
• MPU (U1) - Module 2*
• Short Semester
• MPU (U2)*
• MPU (U3)*

YEAR 2
Semester 3

• Communication Research Fundamentals
• Advertising Principles
• Creative Concept & Visualising
• Minor I
• MPU (U4)*

Semester 4

• Interactive Media
• Creative Copywriting
• Advertising Design & Execution
• Minor II
• Elective II

Short Semester

• Internship

YEAR 3
Semester 5

• Media Law & Ethics
• Media Strategy
• Brand Management
• Minor III
• Minor IV

Semester 6

• Advertising Campaign
• Professional Media Workshop
• Minor V
• Minor VI

Electives
Semester 2 (Elective I)

• Performing Arts
• Introduction to Management
• Illustration & Visual Narrative

Semester 4 (Elective II)

• Photography
• Entrepreneurship

Minor

NOTES:

• Public Relations
  • Social Psychology for Communication
  • Public Relations Principles
  • Promotional Writing
  • Publicity & Media Relations
  • Crisis Management
  • Organisational Communication
     
• Broadcasting
  • Broadcasting Principles
  • Writing for Broadcast
  • Audience Studies
  • Radio & TV Production
  • Film Studies
  • Digital Storytelling & Production
     
• Journalism
  • Photo Journalism
  • Social Psychology for Communication
  • Print News Reporting
  • Creative Writing
  • Reporting for New Media
  • Newspaper & Magazine Production
     
  1. * The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
  2. Electives: Students are required to choose any 2 Electives according to the modules offered in that particular semester.
  3. Minors: Students are required to complete the 6 modules within the same minor.