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Bachelor of Science (Honours) in Conventions and Events Management
About
The BSc (Hons) in Conventions and Events Management is an industry-driven programme designed to prepare students for dynamic careers in the event industry. Covering the entire event lifecycle—from conceptualisation and pitching to promotion, production, management, and evaluation—this programme equips students with the skills needed to execute successful events of all scales. Graduates will emerge as competent professionals with strong leadership, technical expertise, communication skills, and the ability to solve problems both independently and within a team.
Beyond events, the project management skills gained in this programme are highly transferable to industries such as marketing, business development, and public relations. A key highlight is the 20-week industry internship, providing hands-on experience and valuable networking opportunities. Strong ties with industry practitioners, conference associations, convention centres, and tourism bureaus ensure excellent internship placements and career prospects in a wide range of sectors.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February, April, September |
| Tuition (Local students) | B$ 26,793 |
| Tuition (Foreign students) | B$ 26,793 |
Subjects
-
Business, Management
-
Event Management
-
Hotel Management & Hospitality
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | B$ 26,793 | B$ 26,793 |
| Miscellaneous fees | B$ 6,382 | B$ 8,419 |
| Total estimated cost of attendance | B$ 33,176 | B$ 35,213 |
| Estimated cost per year | B$ 11,058 | B$ 11,737 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
| Enrolment Fee | B$ 211 |
| Deposit (refundable) | B$ 211-B$ 301 |
Foreign students
| Description | Amount |
|---|---|
| Enrolment Fee | B$ 211 |
| Deposit (refundable) | B$ 211-B$ 301 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
STPM
- Average C or CGPA 2.0 (min 2 Principles)
A-Level
- Minimum 6 points
- Note: For A-Level points calculation
- A = 10 points
- B = 8 points
- C = 6 points
- D = 4 points
- E = 2 points
Australian Matriculation
- ATAR 55
Canadian Matriculation
- 55%
Monash University Foundation Year
- 55%
Sunway Foundation in Arts
- CGPA 2.0
Sunway Foundation in Science Technology
- CGPA 2.0
Unified Examination Certificate
- Maximum 28 points from 5 subjects (all Grade Bs)
International Baccalaureate
- Completed with minimum 24 points (excluding bonus points)
Sunway Diploma Studies
- CAVG 40% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.
APEL.A
- An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning)
(Click on this link for further information on APEL.A)
Other Qualifications
- Any other equivalent qualifications
- Applicant with no standard qualification will be considered on a case-by-case basis
English Language Requirements
- IELTS or equivalent 5.5 (With no individual band below 5.0)
- MUET Band 4
- SPM English B+
- UEC English B4
- O-Level English (1119) Credit
- Sunway Intensive English Programme (IEP) Pass Level 4
- ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English
Curriculum
Year 1
- Fundamentals of Accounting
- Business Environment
- Business Events
- Business of Tourism and Hospitality
- Emerging Technology for Events
- English for the Hospitality and Service Industry
- Innovative Communication and Engagement
- Principles of Marketing
- Small Business Venture
Year 2
- Communication Skills
- Exhibition and Exposition Management
- Internship Part I
- Business and Hospitality Law
Electives (Choose 1 Stream OR Study Abroad)
Stream 1: Adventure & Entertainment
- Adventure & Amusement
- Elite Travel Services
- Festival & Hallmark
- Elective Subject
Stream 2: Luxury & Prestige
- Elite Travel Services
- Luxury Brand Management
- Protocol & VIP Management
- Elective Subject
Stream 3: AI & Digital Solutions
- Digital Business
- Digital Economy
- Digital Marketing
- Elective Subject
Year 3
- Contemporary Issues
- Entrepreneurial Mindset and Skills**
- Managing People in the Hospitality and Service Industry
- Project Ideation
- Project Realization
- Research Methods
- Research Project
- Strategic Management for the Hospitality and Service Industry
- Internship Part 2
Programme Electives (Choose one in Year 2 or Year 3)
- Beverage Studies
- Food and Beverage Management
Additional MOHE compulsory General Studies subjects
For Local Students
- Appreciation of Ethics and Civilisation
-
Bahasa Kebangsaan A (Applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR
Critical Thinking (Applicable to students who passed SPM and obtain Credit in SPM Bahasa Melayu)
- Community Service for Planetary Health
- Integrity and Anti-Corruption
- Philosophy and Current Issues
For International Students
- Appreciation of Ethics and Civilisation
- Community Service for Planetary Health
- Critical Thinking
- Integrity and Anti-Corruption
- Malay Language for Communication 2