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Bachelor of Mass Communication (Hons)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, June, September |
| Tuition (Local students) | B$ 18,482 |
| Tuition (Foreign students) | B$ 26,877 |
About
SEGi University's Bachelor of Mass Communication (Hons) program offers an exhilarating journey into the vibrant realm of mass media. In today's interconnected world, mass communication is a pivotal discipline encompassing various mediums such as newspapers, magazines, radio, television, and film. This program empowers students with the requisite skills and theoretical knowledge to thrive in this field.
What distinguishes our program is its fusion of creativity and management. Students acquire practical experience using cutting-edge equipment and industry-relevant software.
An exceptional feature of this program is the opportunity to specialize in Advertising, Broadcasting, or Public Relations, tailoring your education to your specific interests and career aspirations. With a curriculum crafted to delve deeply into subject matter and offering a range of electives, you'll develop a comprehensive understanding of mass communication.
At SEGi, industry relevance is paramount. Through our "Industry into Classroom" approach, students engage in real industry projects under the guidance of academic and industry professionals. Additionally, with students hailing from over 90 nationalities, you'll benefit from a diverse and globally-oriented learning environment.
Accredited by both the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, this program unlocks a plethora of opportunities in the field of mass communication.
Admissions
Intakes
Fees
Tuition
- B$ 18,482
- Local students
- B$ 26,877
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
STPM – with a min. of Grade C (GPA 2.00) in any 2 subjects and a credit in English at SPM level
Unified Examination Certificate (UEC) with at least 5Bs
Diploma – with a min. CGPA of 2.00 and a credit in English at SPM level
Diploma – in Media and Communication or its equivalent
Matriculation/Foundation – with a min. CGPA of 2.00 and credit in English at SPM level
TOEFL score of 500 OR IELTS score of 5.0 (International students)
Curriculum
Year 1
Communication English
Media Technology & Practices
Understanding Advertising
Understanding Journalism
Understanding Public Relations
Understanding Broadcasting
Corporate Communication
Creative & Innovative Publishing
Integrated Marketing Communication
Psychology in Communication
Mass Communication & Stories of Mass Media
Year 2
Media Law, Power & Public Opinion
Entrepreneurship
Theory and Principles of Communication
Business Ethics
Managing Media and Business
Sociology of Media & Culture
Research Methods
Social Media and Public Relation Practices
Public Opinion and Propaganda
Creative Writing
Year 3
Communication & Campaign Management
Environmental Management & Tech
Elective 1
Elective 2
Elective 3
Research Project
Industrial Training
Matapelajaran Umum (MPU)
Effective Listening/Bahasa Kebangsaan A
Hubungan Etnik/Malaysian Studies 3
Pengurusan Ko-kurikulum
TITAS/BMK 2
Personal Health Management