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EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

+60142521561

EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

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Bachelor of Business Administration (Hons) in Marketing

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes January, June, September
Tuition (Local students) B$ 16,571
Tuition (Foreign students) B$ 18,413

Subjects

  • Business

  • Marketing

About

Marketing is a vital business discipline across many organizations. This program places a strong emphasis on marketing theories and concepts, preparing students to become effective marketers. It provides a solid foundation for entering the dynamic world of marketing, incorporating industry-relevant modules that reflect current best practices. You will develop the ability to think logically and critically, equipping you to successfully manage marketing roles in various business environments.

Admissions

Intakes

Fees

Tuition

B$ 16,571
Local students
B$ 18,413
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

STPM

  • Pass with a minimum Grade C (GPA 2.0) in any two (2) subjects and a pass in Mathematics and English at SPM level or its equivalent.

A-Level

  • Pass with a minimum Grade D in any two (2) subjects and a pass in Mathematics at SPM level or its equivalent.

UEC

  • Pass with a minimum Grade B in five (5) subjects and a pass in Mathematics and English.

STAM

  • Pass with a minimum Grade Jayyid and a pass in Mathematics and English at SPM level or its equivalent.

Foundation / Matriculation

  • Pass with a minimum CGPA of 2.00.

Diploma / Advanced Diploma (Level 4/5, MQF) or Equivalent

  • Pass with a minimum CGPA of 2.00.

Additional Notes

  • The requirement to pass Mathematics at the SPM level can be waived if the qualification contains Mathematics with an equivalent or higher achievement.
  • Malaysian students who have used English as the medium of instruction in their previous studies or have at least Band 2 in MUET (or equivalent) are exempt from the pass in English requirement.
  • Candidates without a pass in Mathematics and/or English at the SPM level (or equivalent) can be admitted but are required to attend special enhancement courses, which should be SPM equivalent.

English Language Requirements (for International Students)

  • MUET: Minimum 4.0
  • IELTS: Minimum 5.5
  • TOEFL:
    • Ess Online: Minimum 8
    • iBT: Minimum 46
  • Pearson: Minimum 51
  • Linguaskill: Minimum 160
  • OET: Minimum 200
  • ELS: Minimum 108

Exemptions

  • International students with qualifications from educational systems where English is the primary medium of instruction are exempt from this requirement.

Alternative Option

  • International students who do not fulfill the English Language Requirements may join the Intensive English Programme at Nilai University, which prepares them for the IELTS examination.

 

Curriculum

Common Core Modules

  • Business Communication
  • Business Ethics and Social Responsibility
  • Essentials of Information Skills
  • Foundation of Business
  • Human Resource Management
  • Introduction to Finance
  • Introduction to Financial Accounting
  • Introduction to Management Accounting
  • Law for Business
  • Principles of Management
  • Principles of Marketing
  • Principles of Macroeconomics
  • Principles of Microeconomics
  • Quantitative Methods for Business

Discipline Core Modules

  • Business Analytics
  • Business Research Methods
  • E-Commerce
  • Entrepreneurship
  • Financial Technology
  • Global Talent Management
  • Industrial Relations
  • Human Resource Development
  • International Business
  • Logistics and Supply Chain Management
  • Organisational Behaviour
  • Personal Finance
  • Strategic Management

Specialization

  • Business Project Plan
  • Consumer Behaviour
  • Digital Marketing
  • Global Marketing
  • Marketing Management
  • Marketing Research
  • Perspective of Marketing Communication
  • Retailing
  • Sales Management
  • Strategic Marketing

Industrial Training

  • Internship

Compulsory Courses

  • Graduate Preparatory Course
  • Bahasa Melayu Komunikasi 2 (International Students) OR
  • Penghayatan Etika dan Peradaban (Malaysian Students)
  • Philosophy and Current Issues (Malaysian & International Students)
  • Co-curriculum