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Bachelor of Business (Hons) in Marketing
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | |
| Tuition (Local students) | B$ 19,722 |
| Tuition (Foreign students) | B$ 26,743 |
Subjects
-
Marketing
Admissions
Intakes
Fees
Tuition
- B$ 19,722
- Local students
- B$ 26,743
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- INTI Foundation: Completion of Foundation programme.
- INTI Diploma: Completion of Diploma studies will allow a maximum of 30 credit hours exemption.
- STPM: CGPA 2.0 (3 best subjects including General Paper)
- A-Level: 2Es
- UEC: 5Bs
- SAM: 5 subject with ATAR of 55
- NSW (HSC): 10 units with ATAR of 55
- TEE: 4 or 5 subjects with ATAR of 55
- CPU: 6 passes with an average of 55
- Australian Year 12: TER/UAI/ENTER 55
- Others: Other equivalent qualifications as recognised by the government of Malaysia
Curriculum
Common Modules
- Business Ethics
- Business Statistics
- Marketing Principles
- Organization Behavior
- Business Accounting
- Business Communication
- Economic Principles and Issues
- Human Resource Issues and Strategies
- Information Management
- Business Law
- e-Commerce
- Financial Management
- Managing Organization
- Quantitative Methods for Business
- University English
MPW Subjects
- Bahasa Kebangsaan A/B*
- Islamic Studies / Moral Education
- Malaysian Studies
Foreign language
- French
- German
- Japanese
- Mandarin
Major Modules
- Global Marketing
- Consumer Behavior
- New Product & Innovation Management
- Marketing Research
- e-Marketing
- Integrated Marketing Communication
- Service Marketing
- Retail Marketing
Soft skills
- Entreprenuership
- Employability Skills
- Personal Financial Planning Skills
- Communicative Skills
- Learning Skills
- Critical Thinking Skills