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Bachelor of Arts (Hons) in Fashion Management and Communication - with SHU UK
About
The popularity of Fashion Management and Communication is expanding within the fashion industry, covering various fields including strategic fashion management, communication, promotion, advertising etc. Students in this degree program, in collaboration with Sheffield Hallam University, gain the strategic and creative skills essential for a successful career in fashion management and communication, including research exploration, CAD, marketing communications, styling and image manipulation, trend prediction, and campaign planning. Through creative thinking and critical interpretation and analysis, this programme fosters the development of innovative concepts in fashion management and communication.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | April, August |
| Tuition (Local students) | B$ 25,146 |
| Tuition (Foreign students) | B$ 25,146 |
Subjects
-
Communication, Media
-
Fashion
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | B$ 25,146 | B$ 25,146 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | B$ 25,146 | B$ 25,146 |
| Estimated cost per year | B$ 8,382 | B$ 8,382 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Any one of these:
- STPM : Pass with at least Grade C in 2 subjects
- UEC : Pass with at least Grade B in 5 subjects
- A-Level : Pass with at least Grade D in 2 subjects
- Matriculation / Foundation : From recognised institution and pass with minimum CGPA 2.00
- Diploma : Pass from recognised institution with minimum CGPA 2.00
- Others : Equivalent qualifications recognised by the Malaysian Government and pass Art subject in SPM or pass Art Test / Portfolio Assessment for those who do not have Art subject
Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
Curriculum
Year 1
- Business of Fashion 1
- Fashion Photography
- Fashion Communication 1
- Fashion Marketing and Management
Electives:
- Visual Merchandising / Fashion Illustration
Learning Focus:
- Trend Prediction
- Branding Strategies
- Image Making and Styling
- Advertising
- CAD
- Editorial Copy
Year 2
- Business of Fashion 2
- Fashion Communication and Emerging Media
Learning Focus:
- Social Media Communication
- Experiential Campaigns
- Publication
- Advertising
- CAD
- Live Project
Year 3
- Professional Practice
- Final Fashion Project Part 1
- Industry Work Placement
- Final Fashion Project Part 2
Learning Focus:
- Personal Branding
- Fashion Management & Communication Business Practices
- Self-Directed Project
Industry Attachment (compulsory)
MPU Subjects
- Bahasa Kebangsaan A*/Design Thinking
- Corporate Social Responsibility and Community Engagement
- Integrity and Anti-Corruption
- Appreciation of Ethics and Civilisations (Local students) / Communicating in Malay 2 (International students)
- Philosophy and Current Issues
*For Malaysian students without a credit in SMP BM