Bachelor of Arts (Hons) Marketing in collaboration with University of Hertfordshire, UK

Students who are majoring in Marketing will gain specialized knowledge and essential skills centered on three areas; Ads, Business Analytics, and Online Marketing. The programme stresses the importance of both theoretical and practical education in order to enhance students' understanding of the industry. Develop a comprehensive understanding of marketing to identify, attract, and profitably meet customer needs, making yourself an indispensable resource for any business.

Entry Level and Requirements

• STPM : A minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics
• A-level : A minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics
• Foundation : Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00, a credit in Mathematics and a credit in English at SPM/equivalent
• UEC : 5Bs including at least a pass in Mathematics and a credit in English
• SAM : Pass 5 subjects with ATAR 70%, a pass in English and Mathematics and no subject below 50%
• NSW (HSC) : Minimum 10 units with UAI (ATAR) 70%, a pass in English and Mathematics and no subject below 50%
• International Baccaulareate (IB) : Minimum 24 points with at least 4 points for SL English and 4 pts for SL Mathematics
• CPU : Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12
• Diploma : Successful completion of a relevant Diploma programme to include Mathematics with CGPA 2.00*, a credit in Mathematics and a credit in English at SPM / equivalent
• Others : Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor
   

English Requirements

• IELTS : Score of 6.0 (with no less than 5.5 in any band)
• TOEFL : 72 with band scores of reading 18, writing 17, listening 17, speaking 20
• Cambridge English First : (also known as First Certificate in English) 169 overall with a minimum of 162 in each component
• PTE : 59 with no less than 42 in any band
• MUET : 4.0
• SPM : Grade C

An equivalent qualification in English Language
**(1) Credit transfer are given based on module to module mapping according to standards / guidelines provided by MOHE / MQA and in consultation with the Admission Tutor in University of Hertfordshire.
(2) Have to recognised English language proficiency result.

Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.

Year 1

• Economics for Business
• English for Business Studies 1
• English for Business Studies 2
• Essentials Skills in Marketing
• Preparing for Professional Success
• Principles of Marketing
• Introduction to Marketing Communications
• Content Creation
• Digital Landscape
• Understanding Data

Year 2

• Managing People
• Enhancing Employability in Marketing
• E-Portfolio and Employer Relations
• Consumer Behaviour
• Digital Marketing in Practice
• Marketing Insights, Analysis and Planning
• Social Media and Social Influence
• Marketing Research
• Innovation and Business Model Design

Year 3

• The Future of Marketing
• Branding and Communications Strategy
• Digital Venture Creation
• Global Marketing
• Agency Practice and Management
• Strategic Product Management

Electives**
Choose from the following

• Digital Economy and Integrated Marketing Communications OR
• Dissertation - Marketing

MPU Subjects

• Appreciation of Ethics and Civilisation (Local students) / Malay Communication 2 (International students)
• Philosophy and Current Issues
• Bahasa Kebangsaan A* / Design Thinking
• Corporate Social Responsibility and Community Engagement
• Integrity and Anti-Corruption

* For Malaysian students who do not have a credit in SPM BM.