Bachelor of Professional Communication

The goal of UM-Wales' Professional Communication program is to equip students with the abilities and information necessary to launch prosperous careers in a range of industries, like as broadcasting, public relations, advertising, and journalism. You can pursue chances in fields you are enthusiastic about because a career in communications can lead to practically any industry.
The curriculum is taught using a "branded syllabus," and since modules are provided in association with national and international brands, it is strongly impacted by the demands of the modern business world. In order to strengthen their portfolios and get ready for the increasingly complicated demands of the profession, students take on industrial-driven activities.

Any of These:

• STPM: Grade C (GPA 2.00) in any two (2) subjects, AND credit in English at SPM level or equivalent.
• STAM: Grade of Jayyid, AND credit in English at SPM level or equivalent.
• UEC: Grade B in five (5) subjects and credit in English.
• Matriculation/Foundation: CGPA 2.00 out of 4.00, AND credit in English at SPM level or equivalent.
• Diploma in Media and Communication or its equivalent.
• A Diploma or its equivalent: CGPA 2.00 out of 4.00, AND credit in English at SPM level or equivalent.
• A-LEVEL: Pass with Grade D in two subjects, AND credit in English at SPM level or equivalent.
• Australian Matriculation: ATAR 55.
• International Baccalaureate Diploma Programme (IB): 24 points across six subjects.

Notes:

• The credit requirement at the SPM level can be waived should the grades obtained at the STPM/STAM/Diploma/Matriculation/Foundation level are equivalent/higher.
• Students enrolling on a Dual Award programme will be subject to the English requirements of UWTSD/UK.  

English Language Competency Requirements for International Students:

• International students are required to achieve a minimum score of 5.0 in IELTS OR Band 3 in MUET OR 500 in TOEFL OR its equivalent.
• English language requirements can be waived if the international student EITHER comes from a country that uses English as the official language OR the entry qualification uses English as the medium of instruction.

Year 1:

• Bahasa Kebangsaan A***
• Appreciation of Ethics and Civilisation
• Public Speaking and Presentation Skills#
• Introduction to Mass Communication
• Introduction to Intercultural Communication
• Media in Malaysia
• Introduction to AI
• Publication Design 1
• Professional Communication
• Integrated Marketing Communication
• Media and Communication Research Methods
• Writing for the Media
• Communication and Audience
• Falsafah dan Isu Semasa (Malaysian Students)
• Communicative Malay 2 (International Students)
• Ways of Thinking**
• Ways of Perceiving**

Year 2:

• Communication Theories
• Publication Design 2
• Persuasive Writing
• Visual Communication*
• New Media Technology*#
• Corporate Communication
• Scriptwriting & Storyboarding
• Social Media
• Communication Campaign
• Media Production
• Integrity and Anti-Corruption
• Communication Startup
• Audio and Video Production
• Research in Context **
• Research in Practise ** *Choose any ONE (1) elective

Year 3:

• Communication Research Project 1
• Ethical and Legal Issues in Communication
• Professional Portfolio Development
• Event Management*
• Language and Literacy Text*#
• Corporate Writing*
• Crisis Communication
• Communication Research Project 2
• Organisational Communication
• Industrial Training
• Professional Promotion** *Choose any ONE (1) elective

Notes:

• #Opt to learn at Universiti Malaya
• **Dual Award Module / Dual Award students only
• ***Malaysian students who did not get credit for Bahasa Melayu in SPM and have not completed the module in any previous studies