Bachelor of Business Analytics (Hons)

Overview
Business analytics is a rapidly expanding field that plays a crucial role in modern decision-making. It involves transforming raw data into actionable insights, identifying patterns, predicting future trends, and recommending the best solutions for organizations. By leveraging statistical analysis, data modeling, and visualization tools, businesses can optimize operations, improve efficiency, and enhance overall performance.

With industries across the globe becoming more data-driven, professionals with expertise in business analytics are in high demand. This field is particularly valuable in sectors such as finance, marketing, healthcare, supply chain management, and e-commerce. Graduates equipped with business analytics skills are well-positioned to pursue careers as data analysts, business intelligence specialists, and management consultants.

Why Choose Bachelor of Business Analytics (Honours) at HELP?
HELP University is recognized for its excellence in business and technology education, providing students with a strong foundation in both theoretical knowledge and practical applications. The programme is designed to equip graduates with essential analytical skills, business acumen, and technological expertise.

• Premier Digital Tech Institution – HELP has been awarded Premier Digital Tech Institution status by MDEC, a recognition given to institutions that excel in digital technology education and produce graduates ready for the industry.
• Business and Technology Innovation Centre (BATIC) – A RM25M cutting-edge facility designed to support innovation in business analytics, including:
  • Incubation of e-commerce startups.
  • A Bloomberg Finance Lab, one of the largest among private universities in Malaysia.
  • The Centre for Applied Research in Analytics (CARA), which facilitates joint research in Data Analytics and Data Science with universities and research institutions.
• Collaboration with Alibaba – Students gain access to exclusive training in e-commerce and global networking opportunities through HELP’s partnership with Alibaba, enhancing their employability and industry connections.
• QS 5 Stars Award for Online Learning – HELP has been recognized for excellence in digital education, ensuring students receive top-quality learning experiences both online and on-campus.
• Industry-Recognized Certification – Graduates who complete key analytics courses (Descriptive Business Analytics, Predictive Business Analytics, and Prescriptive Business Analytics) receive a SAS-HELP University joint certificate and digital badge in Business Analytics. This certification enhances their credentials and makes them highly competitive in the job market.

Entry Requirements
Applicants must have one of the following entry requirements:

• Matriculation/Foundation or its equivalent – Minimum CGPA of 2.00 out of 4.00**
• Diploma (Level 4, MQF) – Minimum CGPA 2.00 out of 4.00
• STPM – Minimum Grade C (GP 2.0) in any TWO subjects
• Advanced Diploma (Level 5, MQF) – Minimum CGPA of 2.00 out of 4.00
• Sijil Tinggi Agama Malaysia (STAM) – Minimum grade of Jayyid (good)
• Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) – Subjected to Senate / Academic Board’s approval
• Diploma Lanjutan Kemahiran Malaysia (DLKM) – Subjected to Senate / Academic Board’s approval
• A-Level – 2 Ds
• Senior Middle 3 (UEC) – 5 B’s***
• Canadian Pre-University (CPU) – 5 passes with a minimum average of 50%
• Australian Matriculation Programmes – University Aggregate of 50% or ATAR score of at least 50 for various programmes
• Equivalent qualification

Additional Requirements

• The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah, and Bahasa Melayu at SPM level.
• Please refer to the Faculty of Business, Economics, and Accounting for the Mathematics and English requirement.

English Requirement (International Students)

• Minimum IELTS 5.5 or equivalent International English Language qualification.

Year 1 (10 Compulsory Subjects)

• ACC155 Elements of Accounting & Finance 1
• BDA100 Introduction to Programming
• BIT103 Introduction to Database System
• ECO101 Principles of Microeconomics
• ITC101 Information Technology for Business
• LAW101 Business Law
• MGT101 Principles of Management
• MKT101 Principles of Marketing
• QBM101 Business Statistics
• QBM153 Mathematics I

Year 2 & 3 (15 Compulsory Subjects)

• BBA202 Business Analytics and Information Systems
• BBA204 Descriptive Business Analytics*
• BBA205 Predictive Business Analytics*
• FIN201 Business Finance
• HRM201 Managing Human Resources
• MGT203 Business Research
• MGT212 Business Analytics for Decision Making
• QBM201 Advanced Business Statistics
• BBA301 Human Resource Analytics
• BBA302 Prescriptive Business Analytics*
• BBA303 Marketing Analytics
• BBA304 Data Insights and Visualisations
• BIP301 Business Practicum
• MGT301 Operations Management
• BBA400 Final Year Project

And choose 3 electives of 4-credit value from any Year 2 or Year 3 subjects.

MPU Subjects (4 Compulsory MPU Subjects)

MPU1 (Choose 2)

• MPU3183 Penghayatan Etika dan Peradaban
• MPU3193 Falsafah dan Isu Semasa
• MPU3143 Bahasa Melayu Komunikasi 2 (International students)

MPU2 / MPU3

• MPU3213 Bahasa Kebangsaan A***
• MPU3373 A*Gen Careers in Malaysia & Beyond
  *** For Malaysian students without a credit in SPM Bahasa Melayu.

MPU4 (Choose 1)

• MPU3412 Co-curriculum – Sports 2
• MPU3432 Co-curriculum – Event Management 2

Electives (Partial List)

• BBA201 Advanced Database Management System
• COM200 Managerial Communication
• ITC201 Principles of Web Design
• MGT204 Asian Entrepreneurship & Innovation
• MKT206 Retail Management
• MKT209 Digital Marketing
• BBA305 Economic Analytics
• MGT305 Business Ethics & Social Responsibility