Bachelor of Arts - Mass Communication

Hone skills in more than two related fields of study crossing media, business, design and new communication technologies through the study of history, theory, ethics and criticism of various practices, institutions and discourses in media, communication and information.

The Department of Media, Culture and Communication compromises of state-of-the-art facilities and equipment as a technology-focused course to provide experiences with commercial-level equipment to produce assignments for print, film and TV.

The BA (Mass Communication) at Curtin is provided with three stream choices as below:

• Corporate Screen Production & Marketing Stream
• Corporate Screen Production & Public Relations Stream
• Corporate Screen Production & Journalism Stream

- Corporate Screen Production

Concept and skills in corporate video production to provide understanding in using video technologies, planning and commencing of corporate video production projects.

• Marketing

Key skills and knowledge of learning marketing principles, consumer behavior and specialisations such as international and internet marketing.

• Public Relations

Preparing skills, comprehension and professionalism needed for a media industry career. Both professional aspects of journalism practice and theoretical understanding of media law & regulation, economic history, ethical and social issues will be learned.

• Journalism

Understand and produce effective communication, news production, materialising current affairs for print and electronic media and the operating of contemporary news media through the study of journalism theory and practice through print, broadcast and online media; in addition to learning legal and ethical conditions of practiced journalism.

Cut-off scores

• STPM/ GCE 'A' Level/ (best of 3 subjects): 5
• UEC (best of 5 selected subjects): 15
• HKDSE: 15
• IB: 24
• Ontario Gr: 60
• ATAR (WACE/ SACE/ HSC/ VCE/ AUSMAT/ SAM/ MUFY): 70
• WAUFP (CPS): 53
• India/Pakistan: 65%
• Sri Lanka: 5

English Language Entry Requirements

• IELTS: Overall 6.5 (no individual band below 6.0); or
• TOEFL (IBT): 79 (band minimum W-21, L-13, R-13, S-18); or
• SPM: C; or
• GCE 'A' Level: E; or
• GCE 'O' Level: C

Corporate Screen Production and Public Relation Stream

Year 1

Semester 1

• Engaging Media
• Culture to Cultures
• Web Communications
• Introduction to Screen Practice

Semester 2

• Making Meaning
• Design Computing
• Introduction to Screen Cultures
• Public Relations Foundations

Year 2

Semester 1

• Asian Media in Transition
• Visualising Complex Ideas
• Public Relations Techniques
• Introduction to Print

Semester 2

• Consuming Culture
• Avertising and Music Video Production
• Transmedia Storytelling
• 1 Elective unit

Year 3

Semester 1

• Transmedia Content Creation
• Public Relations Planning and Evaluation
• Contemporary Practice OR Cross Cultural Communication
• 1 Elective Unit

Semester 2

• Transmedia Production
• Public Relations Internship
• 2 Elective units

Recommended Electives

• Media Ethics; &/OR
• News Writing and Reporting; &/OR
• People and Culture of Borneo; &/OR
• Borneo in Transition - Continuity and Change; &/OR
• Documentary Production Workshop (Year 3, Semester 1)

Corporate Screen Production and Marketing Stream

Year 1

Semester 1

• Engaging Media
• Culture to Cultures
• Web Communications
• Introduction to Screen Practice

Semester 2

• Engaging Media
• Design Computing
• Introduction to Screen Cultures
• Discovering Marketing

Year 2

Semester 1

• Asian Media in Transition
• Visualising Complex Ideas
• Consumer Behavior
• Introduction to Print

Semester 2

• Consuming Culture
• Advertising and Music Video Production
• Marketing Research
• 1 Elective unit

Year 3

Semester 1

• Transmedia Content Creation
• International Marketing OR Retail Marketing and Distribution
• Intergrated Marketing Communication
• 1 Elective Unit

Semester 2

• Transmedia Production
• Strategic Marketing
• 2 Elective units

Recommended Electives

• Media Ethics; &/OR
• News Writing and Reporting; &/OR
• Documentary Production Workshop (Year 3, Semester 1); &/OR
• Introduction to Screen Culture; &/OR
• Advertising and Music Video Production (Year 2, Semester 2)

Corporate Screen Production and Journalism Stream

Year 1

Semester 1

• Academic and Professional Communications
• Culture to Cultures
• Web Communication
• Introduction to Screen Practice

Semester 2

• Engaging Media
• Design Computing
• Introduction to Screen Culture
• Introduction to Print

Year 2

Semester 1

• Asian Media in Transition
• Visualising Complex Ideas
• Introduction to Broadcast
• News Writing and Reporting

Semester 2

• Consuming Culture
• Advertising and Music Video Production
• Media Ethics
• 1 Elective unit

Year 3

Semester 1

• Transmedia content creation
• Media Law
• 2 Elective units

Semester 2

• Transmedia Production
• Radio News
• 2 Elective Units

Recommended Electives

• People and Culture of Borneo; &/OR
• Borneo in Transition - Continuity and Change; &/OR
• Documentary Workshop Production (Year 3, Semester 1); &/OR
• Public Relations Foundations; &/OR
• Public Relations Techniques

Journalism and Marketing Stream

Year 1

Semester 1

• Academic and Professional Communications
• Culture to Cultures
• Web Communication
• Introduction to Screen Practice

Semester 2

• Engaging Media
• Design Computing
• Discovery Marketing
• Introduction to Print

Year 2

Semester 1

• Asian Media in Transition
• Consumer Behavior
• Introduction to Broadcast
• News Writing and Reporting

Semester 2

• Consuming Culture
• Marketing Research
• Media Ethics
• 1 Elective unit

Year 3

Semester 1

• Media Law
• International Marketing OR Retail Marketing and Distribution
• Intergrated Marketing Communication
• 1 Elecrtive unit

Semester 2

• Strategic Marketing
• Radio News
• 2 Elective units

Recommended Electives

• People and Culture of Borneo; &/OR
• Borneo in Transition - Continuity and Change; &/OR
• Documentary Production Workshop (Year 3, Semester 1); &/OR
• Introduction to Screen Culture; &/OR
• Advertising and Music Video Production (Year 2, Semester 2)

Journalism and Public Relations Stream

Year 1

Semester 1

• Academic and Professional Communications
• Culture to Cultures
• Web Communication
• Introduction to Screen Practice

Semester 2

• Engaging Media
• Design Computing
• Discovery Marketing
• Introduction to Print

Year 2

Semester 1

• Asian Media in Transition
• Consumer Behavior
• Introduction to Broadcast
• News Writing and Reporting

Semester 2

• Consuming Culture
• Transmedia Storytelling
• Media Ethics
• 1 Elective unit

Year 3

Semester 1

• Media Law
• Contemporary Practice OR Cross-Cultural Communication
• Public Relations Planning and Evaluation
• 1 Elective unit

Semester 2

• Public Relations Internship
• Radio News
• 2 Elective Units

Recommended Electives

• People and Culture of Borneo; &/OR
• Borneo in Transition - Continuity and Change; &/OR
• Documentary Production Workshop (Year 3, Semester 1); &/OR
• Introduction to Screen Culture; &/OR
• Advertising and Music Video Production (Year 2, Semester 2)