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Bachelor Of Communication (Hons) in Corporate Communication
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, February, May, June, September, October |
| Tuition (Local students) | B$ 10,562 |
| Tuition (Foreign students) | B$ 14,546 |
About
Through a carefully designed, research-based curriculum, the programme provides learners with thorough knowledge of the strategic role of communication in contemporary organisations. The programme offers professional and academic competencies needed in managing international corporate communications, engaging in corporate strategy work, and managing internal and external stakeholder relations.
Admissions
Intakes
Fees
Tuition
- B$ 10,562
- Local students
- B$ 14,546
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- i) Matriculation/Foundation – minimum CGPA of 2.0 in relevant fields as recognized by the MOHE or its equivalent.
- ii) DVM / DKM / DLKM – passed in relevant fields and undergo a screening and bridging program.
- iii) Diploma – minimum CGPA of 2.0 in relevant field or its equivalent.
- iv) A-Levels – Grade D in two subject or its equivalent.
- v) UEC – minimum of 5 B’s including requisite subject.
- vi) STPM – Grade C (GPA 2.0) in two subject or its equivalent.
- vii) STAM – minimum grade of Jayyid.
- viii) 12 years of schooling – passed the exit qualification in the country of origin including requisite subject.
All above qualifications must be supported with credit in English at SPM level. The requirements can be waived should the qualifications contain English subjects with equivalent/higher achievement.
For International Students
IELTS 5.0 or equivalent
Curriculum
YEAR 1
• Public Speaking
• Mass Media and Society
• Intercultural Communication
• Introduction to Advertising
• Introduction to Communication
• Visual Communication and Photography
• Psychology of Communication
• Meeting Skills
• Introduction to Public Relations
• Introduction to Desktop Publishing
• Elective Language: Mandarin 1
• Integrated Marketing Communication
• Corporate Communication
• Persuasive Communication Bachelor of Communication (Hons) in Corporate Communication
YEAR 2
• English For Academic Purposes
• Elective Language: Mandarin 2
• Public Relations Writing
• Organisational Communication
• Corporate Image and Management
• Entrepreneurship
• English For Employment
• Theories of Human Communication
• Quantitative Research Method
• Statistics for Social Science
• Consumer Behaviour
• Co-Curriculum
• New Media and Communication Technologies
• Corporate Writing
• Media Relations
YEAR 3
• Tamadun Islam & Tamadun Asia (TITAS) / B.Melayu Komunikasi 2
• Report Writing (BLES3013)
• Qualitative Research Method
• Media Management
• Communication Audit
• Corporate Reputation and Brand Management
• Hubungan Etnik / Pengajian Malaysia
• Event Management
• Communication Law and Ethics
• Risk and Crisis Management
• Corporate Issue and Case Study
• Practical Training