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Bachelor of Arts (Honours) in Media and Communication Studies
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, July, September, November |
| Tuition (Local students) | B$ 29,663 |
| Tuition (Foreign students) | B$ 33,132 |
About
You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Bachelor of Arts (Honours) in Media and Communication Studies will have the option to also opt-in for a CMI L5 Award in Management and Leadership which will be awarded subject to moderation by CMI.
This program is uniquely crafted to equip students with a solid understanding of media and communication, aligning with industry demands, while also providing practical and technical skills. Graduates are trained to communicate effectively and exhibit strong leadership qualities within organizations. They are prepared to analyze and creatively solve media and communication challenges with an ethical and sustainable approach. Furthermore, the program fosters entrepreneurship skills and emphasizes the importance of lifelong learning for continuous career growth in the dynamic field of media and communication.
Admissions
Intakes
Fees
Tuition
- B$ 29,663
- Local students
- B$ 33,132
- Foreign students
Estimated cost as reported by the Institution.
Application
- B$ 45
- Local students
- B$ 212
- Foreign students
Student Visa
- B$ 727
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
| GENERAL REQUIREMENTS | |
| DIRECT ENTRY TO LEVEL 1 OF THE DEGREE: | |
| STPM | • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent. |
| A-LEVEL | • 2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/ IGCSE or its equivalent. |
| UEC | • 5 Grade B’s in UEC including English. |
| MATRICULATION/ FOUNDATION | • Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/O-Level/IGCSE or equivalent. |
| ENTRY TO LEVEL 2 OF THE DEGREE: | |
| DIPLOMA |
• A Diploma and its equivalent with a minimum CGPA of 2.0 and a Credit in English at SPM/O-Level/IGCSE or its equivalent.
|
Note: The credit requirement at SPM/IGCSE level can be waived should the grades obtained at the STPM/STAM/Diploma/Matriculation/Foundation level are equivalent/higher.
The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
| ENGLISH REQUIREMENTS | |
|
INTERNATIONAL STUDENTS |
• IELTS : 5.0 |
Curriculum
DEGREE YEAR 1
- Intercultural Communication
- Introduction to Graphic Design
- Digital Illustration
- Marketing Fundamentals, Consumer Behaviour and Creative Practice
- Fundamental of Entrepreneurship
- SPECIALISED MODULES
- Core Concepts in Communication Theories
- Principles of Advertising
- Contemporary Media Studies
- Public Relations 1
DEGREE YEAR 2
- Visual Culture
- Innovation Processes
- SPECIALISED MODULES
- Strategic Event Planning and Management
- Public Relations 2
- Social Media
- Researching Media and Communication
- Journalism
- Political Communication
- ELECTIVE MODULES (CHOOSE 1)
- Copywriting and Creative Direction
- Digital and Experiential Advertising
INTERNSHIP (16 WEEKS)
DEGREE YEAR 3
- Integrated Marketing Communications Practice
- Venture Building
- SPECIALISED MODULES
- Crisis Communications
- Audience Studies
- Investigations in Media and Communication Studies
- Broadcast Journalism
- Global Advertising Practices
- Media and Communication Project
- ELECTIVE MODULES (CHOOSE 1)
- Communication Audit and Strategy
- Persuasive Copywriting
MQA COMPULSORY SUBJECTS*
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum