BA (Hons) Product Design

This degree will open up a whole world of career and consultancy opportunities. Graduates are working in areas including: computer, sports goods, gym equipment, watch design, automotive design and packaging. Some graduates set up their own businesses or go into marketing, model making, graphics, computer games design, design management and teaching.

This programme includes exciting and diverse projects like toys, domestic products, transport, fitness equipment and lighting. Access to excellent workshops, modelling facilities and software, will enable students to present their work to a professional standard.

Core skills are introduced through structured and practical design projects, involving idea generation, drawing and rendering, model making and computer work. Further modules include Concept Generation, Ergonomics and Usability, Materials and Manufacture and Aesthetics. The

programme progresses to cover more advanced CAD projects and the role of Rapid Prototyping.

When the opportunity arises students may work on collaborative projects with students and staff from Transport Design, Advertising and Brand Management and other programmes.

In Year 3, you will complete a major design project in an area of personal interest. This flexibility gives students the means to indulge in truly original thinking and be innovative. Students may also

exhibit their designs to the general public and potential employers at the end of year show.

Route 1: Entry to Year 1

• Successful completion of STPM with 2 full passes or equivalent with minimum CGPA of 2.0 and completion of SPM or equivalent; or
• Successful completion of A-Level with at least a pass in 2 subjects and successful completion of O-Level or equivalent; or
• Recognised Matriculation or foundation with CGPA 2.0; or
• A qualification that APIIT accepts as equivalent to the above.

And

A Portfolio of Art & Design work which can include:

• Sketch work and finished drawings.
• Photographs of models or other 3D works Art, illustration, photography etc.
• Examples of your computer skills
• Please bring in sketch ideas for a “new personal communication device”.

Route 2: Entry to year 2

• Successful completion of the relevant APIIT Diploma, or
• Successful completion of study in another recognised institution with academic credits

equivalent to the first year of an honours degree in relevant subjects

All students must demonstrate that they have met the equivalent of IELTS 6.0 either through formal English language assessment or through success in prior study at “A” level or equivalent in English

Year 1

• Core Skills I
• Core Skills II
• Course Introduction I
• Course Introduction II
• Digital Design Project
• Industrial Design: History and Context
• Industrial Design: Style & Substance
• Trends and Visual Thinking
• Introduction to Graphic Design

Year 2

• Creativity & Innovation
• Design Concepts I
• Design Concepts II
• Design Realisation I
• Design Realisation II
• Ergonomics & Design I
• Ergonomics & Design II
• Lighting Concepts
• Creative Practice
• Digital Clay

Internship

Year 3

• Design Futures for Product and Transport Design
• Design Project Context
• External Brief for Product Design
• rofessional Project 1
• Professional Project 2
• Professional Project 2 II

In addition to the above, all students are required to successfully complete General Studies modules as stipulated by the Malaysian Qualifications Agency, as well as fulfill credit requirements for Co-Curricular Activities.