Bachelor of Business (Hons)

Be Prepared to Thrive in Today’s Economy
As the business landscape and interconnected economies grow increasingly complex, possessing interdisciplinary knowledge has shifted from being a mere advantage to a vital necessity for meeting the demands of today’s competitive market. The Bachelor of Business (Hons) program is designed to address this need by offering students a solid foundation in general business principles, complemented by interdisciplinary knowledge and expertise in three key areas: Marketing, Logistics, and Finance. This flexible approach allows students to customize their degree to align with their specific interests within the business world.

Graduates of this program will enjoy exemptions from certain requirements of recognized professional bodies, including:

• CIMA: Exemption from 4 CIMA papers, requiring only the remaining 12 papers to complete the professional qualification.
  (Note: Subject to changes without prior notice.)

In addition to the Single Award, UOW Malaysia offers a Dual Award program in collaboration with the University of Wollongong, Australia. This unique program enables students to earn two degree awards—one from UOW Australia and one from UOW Malaysia—providing a gateway to global career opportunities.

• STPM: 2Cs or CGPA 2.00
• UEC: 5 Credits
• A-Levels: 2Ds
• Foundation Studies: Pass with a minimum CGPA of 2.00
• Diploma: A diploma in accounting or related field, Pass with a minimum CGPA of 2.00

English Requirements

Local Students:

• Band 4 in MUET

International Students:

• IELTS: Band 5.5 
• TOEFL: a minimum score of 46 (IBT) or 8 (Essentials-Online)
• Cambridge English CAE & CPE (from 2015): 160
• PTE Academic: 51

Year 1

• Oral Communication
• Writing and Referencing
• Business Law
• Business Statistics
• Financial Accounting
• Principles of Economics
• Management Accounting 1
• Principles of Management
• Principles of Marketing

Year 2

• Principles of Finance
• Managing Across Cultures
• Research Methodology
• Business Oriented Information Systems
• Specialisation (3 subjects)
• Principles of Responsible Business

Year 3

• Strategic Management
• International Business Management
• Specialisation (3 subjects)
• Integrated Business Capstone
• Operations Management
• Industry and Trade in Asia
• Internship

Specialisations

Digital Business (Dual Award)

• Introduction to Business Analytics
• Big Data and Visual Analytics in Business
• International Financial Management
• Marketing Research and Consumer Insights
• Digital Marketing
• Integrated Marketing Communication Strategy 

• Marketing (Single Award)

  • Digital Strategy
  • Consumer Behaviour
  • Marketing Research and Consumer Insights
  • Brand Management
  • Services Marketing
  • Managing Marketing Intelligence

• Sustainable Business (Single Award)

  • Environmental and Natural Resources Economics
  • Climate Change and Business Development
  • Sustainable Business Practices
  • Responsible Leadership
  • Big Data and Visual Analytics for Business
  • Marketing Research and Consumer Insights

• Logistics (Single Award)

  • Introduction to Logistics
  • Logistics Intelligence
  • Logistics Strategy
  • Digital Marketing
  • Supply Chain Management
  • Purchasing Management

• Finance (Single Award)

  • Financial Markets & Institutions
  • Corporate Finance
  • Digital Marketing
  • Portfolio Management
  • International Financial Management
  • Investment Analysis

MPU Subjects

• Penghayatan Etika dan Peradaban (Malaysian Students)
• Bahasa Melayu Komunikasi 2 (International Students)
• Falsafah dan Isu Semasa
• Entrepreneurship
• Integrity and Anti-Corruption
• Global Social Responsibility
• Bahasa Kebangsaan A*

*Bahasa Kebangsaan A is compulsory for all Malaysian students:

• Without a credit in SPM Bahasa Malaysia
• Without SPM Bahasa Malaysia (applicable to students from UEC, O-Levels, or other equivalent programs)