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Bachelor of Management (Marketing)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 4 years |
| Intakes | February |
| Tuition (Local students) | B$ 3,354 |
| Tuition (Foreign students) | B$ 17,256 |
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Admissions
Intakes
Fees
Tuition
- B$ 3,354
- Local students
- B$ 17,256
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- At least the Senior High School Certificate/Senior Secondary School/other equivalent pre-university examination form the government school (with the period of at least 12 years of study from primary to higher secondary);
- General Certificate of Education (GCE) ‘A’ Level , Diploma in the related field or other equivalent pre-university examinations;
- Any other certificate that is recognized by Senat of the University equivalent to the above.
- Programme’s specific requirements.
- Passed the UTM interview (if capable)
Language requirements
- A score of not less than 500 in the Test of English as a Foreign Language (TOEFL) (or TOEFL (IBT) > 59);
- A minimum overall band score of 5.5 in or IELTS (Academic);
- A minimum overall band score of 5.5 in TEEP (UTMSPACE);
- A minimum overall band score of 3 in MUET (STPM holder).
Curriculum
The course is offered on full-time mode and is based on 2 semester academic session. The subjects are distributed and sequenced according to the level of knowledge i.e basic to advance. Assessment is based on formative and summative evaluation conducted throughout the semester.
Assessment:
- Maximum 50% final examination
- Minimum 50% coursework.
Year 1
- Principles of Marketing
- Principles of Microeconomics
- Design and Creativity in Marketing
- Business Mathematics
- Financial Accounting
- Co-Curriculum
- Principles of Management
- Principles of Macroeconomics
- Statistics I
- Marketing Information System I
- Dynamic / Arts, Customs and Beliefs of Malaysian
- Academic English Skills
Year 2
- Consumer Behavior
- Entrepreneurship
- Human Resource Management
- Statistics II
- Islamic and Asian Civilization
- General Elective (Human Development / Globalization)
- Introduction to Operation Management
- Integrated Marketing Communication
- Marketing Information Systems II
- Financial Management Advanced
- Academic English Skills
- General Elective (Entrepreneurship)
- General Elective (Innovation & Creativity)
Year 3
- Marketing Research
- Electronic Marketing
- Cost Accounting
- Commercial Law
- Knowledge Management System
- Science, Technology and Mankind
- Undergraduate Project (Proposal)
- English for Professional Purposes
- Marketing For Innovative Products
- Elective I, II, and III
Year 4
- Undergraduate Project (Writing)
- Customer Relationship Management
- Strategic Marketing
- Elective IV
- Elective V
- Industrial Training (Report)
- Industrial Training (Practical)