Bachelor of Business Administration (Hons)

Advance Your Career with Further Studies

The Bachelor of Business Administration (Hons) program is designed to offer students the opportunity for academic advancement in various business environments, leading to successful career trajectories. Students can enhance their expertise through specialized knowledge tailored to their chosen career paths.

This program provides exposure to key areas such as Management, Marketing, Entrepreneurship, Economics, Finance, Information Systems, and Business Analytics. Through these courses, students can develop functional management and entrepreneurial skills essential for excelling in their areas of interest and meeting market demands.

The Bachelor of Business Administration equips students with a strong foundation in management and marketing principles, corporate social responsibility, technopreneurship, and macroeconomics. These subjects cultivate critical thinking skills, enabling students to analyze and synthesize information effectively, even in challenging business situations.

Online Study Mode Available

Recognizing the challenges faced by working students, we offer the Bachelor of Business Administration (Hons) - Online program. Experience the convenience of studying remotely, at your own pace, without the need to travel to campus. All you need is a stable internet connection for online learning and mentoring.

UNITAR, being the first university in Southeast Asia to receive a QS 5-star rating for online learning, ensures the delivery of quality education through our online platform.

6 Conventional Specializations

As a Bachelor of Business Administration student at UNITAR, you can choose from six specializations: Human Resource Management, Logistics, Finance, Management, International Business, and Marketing. By diversifying academic specializations, we aim to equip our students with the relevant skills needed to meet the diverse requirements of today's industries.

Credit Transfer From Previous Universities

For students seeking to enter the workforce sooner, UNITAR offers the option to transfer credits from previous educational institutions, reducing both study duration and costs. Reach out to our education consultants for further information and terms and conditions.

UNITAR - An Accredited APEL Assessment Centre

Working professionals seeking career advancement or a change can pursue conventional or online BBA courses at UNITAR through APEL, leveraging their work experience. This offers another opportunity to reduce study duration and costs.

Seize the opportunity to gain admission to UNITAR via APEL and leverage your work experience for academic advancement.

Endorsed by MOHE/MQA, this program (R2/345/6/0969) 02/29 (MQA/FA 1711) adheres to rigorous educational standards.

In essence, the Bachelor of Business Administration programs are ideal for candidates seeking to broaden their career prospects compared to specialized academic degrees. With the listed advantages, consider enrolling in a BBA program at UNITAR, which offers unique opportunities not found at other universities.

Accelerate your future today with our conventional and online Bachelor of Business Administration (Honours) programs below.

Programme Entry Requirements

You must meet the following requirements in order to be considered for entry to the UNITAR Bachelor’s Programme:

• A pass in STPM with at least Grade C (GP 2.0) in any TWO subjects with a pass in Mathematics and English at SPM level*; OR
• A pass in STAM with at least Grade Jayyid with a pass in Mathematics and English at SPM level*; OR
• Matriculation or Foundation with at least CGPA of 2.00; OR
• A Diploma (Level 4, MQF) with at least CGPA of 2.00; OR
• An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00; OR
• Pass Diploma Kemahiran Malaysia (DKM)/ Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 in relevant field and subject to the approval of the Senate and MUST attend bridging courses; OR
• Pass DKM/ DLKM/ DVM with at least CGPA 2.00 AND have at least two (2) years of work experience in relevant field and subject to the approval of the Senate and MUST attend bridging courses courses; OR
• Pass BTEC Level 4 & 5 and pass in SPM or its equivalent, with at least three (3) credits in any subjects; OR
• Other equivalent qualifications recognised by the Malaysian Government; OR

Notes:

*A pass in Mathematics and English at SPM level or equivalent qualifications

• Can be waived should any other higher qualifications contain Mathematics and English subjects with an equivalent/higher achievement.
• Malaysian students using English as the medium of instruction in their previous study or with at least Band 2in MUET or equivalent can be exempted from a pass in English requirement.
• Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

Language Requirements

International Students

• Minimum score of 5.5 for IELTS; OR its equivalent.

Local Students

A Pass in SPM English*

• Exempted from University English Courses:
  • Distinction in SPM / SPMV English
  • MUET Band 4, 5 and 6
  • A Pass in English Course at a previous institution
• Required to take English Preparatory 2:
  • Credit in SPM / SPMV English
  • MUET Band 1, 2 and 3
• Required to take both English Preparatory 1 and 2:
  • No credit in SPM / SPMV English

*Programme standard requirement

Core Courses

• Principles of Management
• Microeconomics
• Business Accounting
• Principles of Marketing
• Macroeconomics
• English for Academic Purposes
• Organizational Behaviour
• Principles of Finance
• Human Resource Management
• Quantitative Methods
• Marketing Management
• International Business
• Corporate Social Policy
• Financial Management
• Economics for Business
• Talent Acquisition and Management
• Production and Operations Management
• Digital Business
• Supply Chain Management
• Strategic Management
• Management Information System
• E-Commerce
• Seminar in Global Strategy
• Research Methods
• Digital Marketing
• Ideation
• Discipline 1 – Elective 1
• Discipline 1 – Elective 2
• Discipline 1 – Elective 3
• Discipline 2 – Elective 1
• Discipline 2 – Elective 2
• Discipline 2 – Elective 3
• Industrial Training

University Core

• Falsafah dan Isu Semasa / Bahasa Melayu Komunikasi 2 (International)
  Penghayatan Etika dan Peradaban /
• Philosophy and Current Issues (international)
• Integrity & Anti-Corruption
• Design Thinking
• Recreational Event Planning
• Entrepreneurship

Discipline Modules

*Students are required to choose any TWO (2) disciplines from six disciplines below

Discipline 1: Human Resource Management

• Labour Law and Industrial Relations
• Safety and Health Administration
• Contemporary Issues in HR

Discipline 2: Logistics

• Logistics Management
• Transportation Management
• Warehouse Management

Discipline 3: Finance

• Corporate Finance
• Investment Analysis
• Financial Markets and Institutions

Discipline 4: International Business

• International Trade and Policy
• International Human Resource
Management
• International Finance

Discipline 5: Management

• Project Management
• Organizational Development
• Total Quality Management

Discipline 6 : Marketing

• Consumer Behaviour
• Retail Management
• Integrated Marketing Communication