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Bachelor of Mass Communication (Hons) (Public Relations and Marketing)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February, April, September |
| Tuition (Local students) | B$ 33,317 |
| Tuition (Foreign students) | B$ 39,360 |
About
Our Bachelor of Mass Communication (Honours) in Public Relations and Marketing program emphasizes public relations (PR) and events while also providing in-depth knowledge of marketing communication. Joining this program will allow you to build the skills and competence required to design, strategize, and execute effective marketing initiatives.
Admissions
Intakes
Fees
Tuition
- B$ 33,317
- Local students
- B$ 39,360
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
Pass SPM//O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC).
Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.
Taylor’s Foundation in Arts (FIA)
Pass with min. CGPA 2.00
Taylor’s Diploma in Communication (DICM)
Pass with min. CGPA 2.00
Sijil Tinggi Persekolahan Malaysia (STPM)
CC
Unified Examination Certificate (UEC)
Pass with min. 5Bs including English
(Note: Candidates without a Grade ‘B’ in UEC English may be admitted if the candidate has a credit in English at SPM or equivalent)
A Levels
Min. DD (2 subjects)
South Australian Matriculation (SAM) / SACE International
Min. ATAR 55
Canadian Pre-University (CPU)
Min. average of 55% in 6 subjects
International Baccalaureate (IB)
Min. 24 points in 6 subjects
Monash University Foundation Year (MUFY)
50%
Other Qualifications
- Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or
- Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or
- Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required)
- Pass Matriculation from an institution recognised by MOHE; or
- Any other equiv. qualification recognized by M'sian Government.
- Application via APEL A is allowed. For the requirements please refer to the index page.
Curriculum
Common Core
- Introduction to Mass Communication
- Visual Communication
- Intercultural Communication
- Communication Theory
- Innovative Media
- Media Writing
- Media Analytics
- Research Methods
- New Media and Society
- Public Relations Principles
- Promotional Writing
- Publicity and Media Relations
- Crisis Management
- Organisational Communication
- Introduction to Management
- Principles of Marketing
- Consumer Behaviour
- Relationship Marketing
- Media Law and Ethics
- Final Project
- Research Project
- Professional Media Workshop
- Public Relations Consultancy
- Internship