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EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

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+60142521561

EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

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Bachelor of Business (Hons) Marketing

About

Throughout this Bachelor of Business degree study, you will obtain a thorough understanding of numerous business activities such as management and product and service marketing. Through our comprehensive learning modules, you will learn how to negotiate the difficulties of business ownership and operation.

Whether you want to start your own business or contribute to the success of current ones, this program will provide you with the necessary information and abilities.

Key facts

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes February, April, September
Tuition (Local students) B$ 36,613
Tuition (Foreign students) B$ 42,696

Subjects

  • Marketing

Duration

3 years

Tuition fees

Description Local students Foreign students
Tuition fee B$ 36,613 B$ 42,696
Miscellaneous fees Data not available Data not available
Total estimated cost of attendance B$ 36,613 B$ 42,696
Estimated cost per year B$ 12,204 B$ 14,232

Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Admissions

Intakes

Entry Requirements

SPM/ O-Level with Pre-U/ Foundation

Pass SPM/O-level or equivalent with 5 credits (including a Pass in Mathematics and English) for entry with pre-university /foundation qualification (Except for UEC).

SPM/ O-Level with Diploma

Pass SPM/O-level or equivalent with 3 credits (including a Pass in Mathematics and English) for entry with Diploma qualification. 

 

Taylor’s Foundation

Pass any Taylor's Foundation programme with a minimum CGPA of 2.00

 

Taylor's Diploma

Pass any Taylor's Diploma programme with a minimum CGPA of 2.00

 

Sijil Tinggi Persekolahan Malaysia (STPM)

Min. CC

 

Unified Examination Certificate (UEC)

A Pass in UEC with min 5Bs including a minimum pass in Mathematics and English

 

A Levels

Minimum DD, or an equivalent of a minimum of 120 points

 

South Australian Matriculation (SAM) / SACE International

Minimum ATAR 60

 

Canadian Pre-University (CPU)

A minimum average of 60% in 6 subjects

 

International Baccalaureate (IB)

Minimum 24 points in 6 subjects

Monash University Foundation Year (MUFY)

Overall 50%

 

Other Equivalent Qualifications

  • Pass Business Foundation from any other HEI
  • HSC (year 12), New South Wales with a minimum average of 60% in 5 subjects
  • Pass MOHE Matriculation with a minimum CGPA of 2.00
  • Pass Foundation (in other field) from an institution recognised by MoHE
  • Pass DIB or Diploma (in any field) from an institution recognised by MoHE
  • Other equivalent qualifications recognised by the Malaysian Government
  • Application via APEL A is allowed

MUET/IELTS/TOEFL/UEC

Pass English

 

Taylor's EET

Overall Score 5.0

Taylor's IEN

Level 2 - Grade C

 

Pre-U/ Diploma

Completed Pre-U/ Diploma conducted in English

Curriculum

YEAR 1
Semester 1

  • Business Communication
  • Introduction to Accounting
  • Introduction to Management
  • Microeconomics
  • Quantitative Methods for Business

Semester 2

  • Introduction to Finance
  • Macroeconomics
  • Organisational Behavior
  • Principles of Marketing
  • MPU (U2)*
  • MPU (U3)*

YEAR 2
Semester 3

  • Brand Management
  • Consumer Behavior
  • Pricing
  • MPU (U1) - Module 1*
  • MPU (U1) - Module 2*
  • MPU (U4)*

Semester 4

  • Business to Business Marketing
  • Integrated Marketing Communications
  • International Marketing
  • Research Methods
  • Supply Chain Management

YEAR 3
Semester 5 (Short Semester)

  • Internship

Semester 6

  • Business Ethics & Values
  • Market Analysis & Decision Making
  • Services Marketing
  • Project

Semester 7

  • Contemporary Issues in Marketing
  • Interactive & Digital Marketing
  • Retail Marketing
  • Strategic Management
  • Elective

Electives

  • Cross Cultural Management
  • Doing Business in Asia
  • Entrepreneurship & Small Business
  • Organisational Studies

NOTE: * The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.