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Bachelor of Arts (Honours) in Advertising and Branding
About
The Bachelor of Arts (Honours) in Advertising and Branding programme is designed to cultivate creative thinkers with the expertise to research, analyze, conceptualize, and present visual and strategic ideas. Integrating advertising, communication, design, contextual studies, and professional practices, the course equips students with specialized knowledge and industry-relevant skills to address diverse advertising challenges. Emphasizing creativity, critical thinking, and entrepreneurial mindset, the programme prepares graduates for dynamic roles in the advertising industry. Upon completion, students will receive degrees from both Sunway University and Lancaster University, earning dual certification that enhances their global credentials.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February, April, September |
| Tuition (Local students) | B$ 29,102 |
| Tuition (Foreign students) | B$ 29,102 |
Subjects
-
Art
-
Marketing
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | B$ 29,102 | B$ 29,102 |
| Miscellaneous fees | B$ 4,315 | B$ 6,352 |
| Total estimated cost of attendance | B$ 33,417 | B$ 35,454 |
| Estimated cost per year | B$ 11,139 | B$ 11,818 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
| Enrolment Fee | B$ 211 |
| Deposit (refundable) | B$ 211-B$ 301 |
Foreign students
| Description | Amount |
|---|---|
| Enrolment Fee | B$ 211 |
| Deposit (refundable) | B$ 211-B$ 301 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
STPM
- Average C or CGPA 2.0 (Minimum 2 principals)
A-Level
- Minimum 8 points (Minimum Grade D in at least 2 subjects)
- Note: For A-Level points calculation
- A = 10 points
- B = 8 points
- C = 6 points
- D = 4 points
- E = 2 points
Australian Matriculation
- ATAR 55
Canadian Matriculation
- 55%
Monash University Foundation Year
- 55%
Sunway Foundation in Arts
- CGPA 2.0
Unified Examination Certificate
- Maximum 28 points from 5 subjects (all Grade Bs)
International Baccalaureate
- Completed with minimum 24 points (excluding bonus points)
Sunway Diploma in Related Field*
- CAVG 50% or CGPA 2.0
APEL.A
- An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning)
(Click on this link for further information on APEL.A)
Specific Requirements
- Credit in English at SPM level or equivalent. IEP cannot be used to substitute a lack of Credit in English at SPM or Pre-University level.
Additional Requirements for Certain International Students
International students from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with a grade C and above to progress to the degree programme.
English Language Requirements
- IELTS or equivalent 6.0
- MUET Band 4
- SPM English B+
- UEC English B4
- O-Level English (1119) Credit
- ESL / English Satisfactory level in Pre-University programmes, where the medium of instruction is English
Curriculum
Year 1
- Principles of Advertising
- Creative Thinking
- Designing with Type
- Graphic Communication
- Digital Photography
- Communication Theory and Practice
- Conceptual Art Direction
- Media, Culture & Society
- English for the Arts
Year 2
- Integrated Marketing Communication
- Global Branding and Identity
- Creative Copywriting
- Strategic Advertising Campaign
- Law & Ethics in Communication
- Digital Media Literacy
- Corporate Identity Design
- Free Elective 1
- Free Elective 2
- Communication Skills
Year 3
- Advertising Design & Production
- Advanced Graphic Communication
- Media Planning
- Research Methodology in Advertising
- Research Project in Advertising
- Final Year Project
- Industrial Training
- Discipline Elective 1
- Discipline Elective 2
Discipline Electives (Choose 2)
- Basic Narrative Analysis
- Celebrity Culture
- Event Management
- Intercultural Communication
- Introduction to Packaging
- Investor Relations
- Political Communication
- Psychology in Communication
Free Electives (*)
*Free electives are courses offered university-wide. The Department of Communication will offer Global Media and Culture as a free elective. Students are encouraged to take the electives offered by other schools and departments.
Additional MOHE compulsory General Studies subjects
For Local Students
- English for the Arts
- Communication Skills
- Penghayatan Etika dan Peradaban
- Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
- Community Service for Planetary Health
- Entrepreneurship Mindset and Skills
- Falsafah dan Isu Semasa
- Integrity & Anti-Corruption
For International Students
- English for the Arts
- Communication Skills
- Appreciation of Ethics and Civilisation
- Bahasa Melayu Komunikasi 2
- Community Service for Planetary Health
- Critical Thinking
- Entrepreneurship Mindset and Skills
- Integrity & Anti-Corruption