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Bachelor of Arts (Hons) in English and Public Relations
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, June, September |
| Tuition (Local students) | B$ 18,426 |
| Tuition (Foreign students) | B$ 25,284 |
About
The Bachelor of Arts (Hons) in English and Public Relations, a prestigious dual major degree program, serves as your pathway to becoming a proficient public relations specialist equipped with a mastery of the English language. Conferred by both SEGi University and the esteemed University of Central Lancashire (UCLan), this comprehensive course is designed to nurture agile, creative, and adept PR professionals who excel in effective communication.
In the English major, students explore the intricate relationship between language and society while analyzing literary texts. Concurrently, the Public Relations major provides students with the knowledge and skills essential for successful PR campaigns. This includes crafting compelling public relations speeches and written communications, utilizing linguistic and literary features. Noteworthy features include agile and creative expertise in PR and English, practical learning opportunities, a diverse curriculum, and close collaboration with industry. SEGi’s innovative “Industry into Classroom” approach enables students to engage in real-world projects under the guidance of both academic experts and industry professionals.
Moreover, SEGi’s multicultural environment, with students from over 90 nationalities, fosters international exposure and cross-cultural networking. Accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, this program ensures excellence and recognition.
Admissions
Intakes
Fees
Tuition
- B$ 18,426
- Local students
- B$ 25,284
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent; OR
Unified Examination Certificate (UEC) with at least 5Bs
A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR
A Diploma in Media and Communication or its equivalent; OR
Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.
For International students, Test of English as a Foreign Language (TOEFL) score of 500 OR International English Language Testing System (IELTS) score of 6.0 OR its equivalent is needed
Curriculum
Year 1
Introduction to Communication Theory
English for Business Correspondence
English Grammar
Academic English
Public Speaking
Introduction to Mass Communication
Introduction to Linguistics
Introduction to Literature
General Psychology
Year 2
Principles of Public Relations
English Phonetics and Phonology
Sociolinguistics
Strategies and Practices in Public Relations
Event Management
Introduction to Drama
Business Ethics
Law and Ethics in Mass Communication
Creative Writing
Crisis Management
Quantitative and Statistical Methods
Entrepreneurship
Environmental Management and Technology
Year 3
Desktop Publishing
Research Methods
Public Relations and Media Writing
Media Relations and Publicity
Public Opinion and Propaganda
American and European Literature
Research Project
Internship
Matapelajaran Umum (MPU)
Hubungan Etnik/BM Komunikasi
Tamadun Islam & Asia/Malaysian Studies
Effective Listening/Bahasa Kebangsaan A
Personal Health Management
Kokurikulum