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Bachelor of Business (Hons) Marketing – Online Learning
About
Students will obtain important knowledge and pertinent abilities to start their professional marketing careers in the Bachelor of Business (Honours) Marketing - Online Learning program. Through worldwide exposure, practical application of principles, and a structured personal development and coaching plan, equips students for the challenges of the global economy. The flexibility of this program with both full-time (3 years) and part-time (5 years) availability helps meet varying needs of students.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time, Part-time, Online |
| Duration | 3 years |
| Intakes | January, March, May, August, October |
| Tuition (Local students) | B$ 9,767 |
| Tuition (Foreign students) | B$ 9,767 |
Subjects
-
Marketing
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | B$ 9,767 | B$ 9,767 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | B$ 9,767 | B$ 9,767 |
| Estimated cost per year | B$ 3,255 | B$ 3,255 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Entry Level and Requirements
- UEC : Pass UEC with 5 subjects at Grade B AND pass Mathematics and English
- STPM : Pass with CGPA 2.0 (Grade C in any 2 subjects) and pass Mathematics and English in SPM; or equivalent
- A-Levels : Pass A-Level in TWO (2) subjects; and pass Mathematics and English in SPM, O-Level or equivalent
- SACE : 4 or 5 passes with ATAR of 55 AND pass in Mathematics and English at SPM level or its equivalent
- New South Wales Higher School Certificate : Ten units with ATAR 55 AND pass in Mathematics and English at SPM level or its equivalent
- Australian Year 12 : 4 or 5 passes with ATAR of 55 AND pass in Mathematics and English at SPM level or its equivalent
- Matriculation/ Pre-university : Completion of matriculation/ Pre-university programme with a minimum CGPA of 2.0
- Diploma (Accredited) : Completion of diploma in relevant fields with minimum CGPA of 2.0
- APEL : Entry via SPM prior to APEL T6
Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
Curriculum
Core Modules**
- Analytics for Business
- Business Accounting
- Business Communication
- Business Ethics
- Economic Principles and Issues
- Entrepreneurship
- Financial Management
- Human Resource Issues and Strategies
- Information Management
- International Business
- Marketing Principles
- Operations Management
- Organisational Behaviour Management
- Strategic Management
** Eligible for credits exemption up to 11 subjects. Subject to meeting entry requirements and credit transfer mapping
Discipline Modules
- Advanced Financial Decision Making
- FINTECH
- Freight Transportation
- Global Logistic Management
- International Trade Finance
- Marketing and Sales Management
- Service Marketing
- Staffing Management
- Training and Development
Specialisation Modules
- Case Analysis
- Consumer Behaviour
- Global Marketing
- Integrated Marketing Communication
- Managing Innovation and Change
- Marketing Research
- New Product and Innovation Management
- Project Management
- Work Integrated Project
MPU Subjects
1. Compulsory
- Appreciation of Ethics and Civilisations (Local students) / Communicating in Malay 2 (International students)
- Philosophy and Current Issues
- Integrity and Anti-Corruption
- Co-curriculum
- Bahasa Kebangsaan A*
* For Malaysian students who do not have Credit in SPM BM
2. Electives (choose one)
- Corporate Social Responsibility
- Design Thinking
- Presentation Skills