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EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

+60142521561

EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

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Bachelor of Public Relations

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 4 years
Intakes September
Tuition (Local students) Data not available
Tuition (Foreign students) Data not available
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Intakes

Fees

Tuition

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Local students
Data not available
Foreign students

Estimated cost as reported by the Institution.

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Foreign students

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Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

  • TOEFL: 560 for paper-based test OR 84 (21L, W, S, R) for internet-based test
  • International English Language Testing (IELTS): Overall 6.5 AND No band below 6.0

Curriculum

Semester 1

  • Communications: Theories and Models
  • Social and Digital Media
  • Introduction to Public Relations: The Professional and the Practice
  • Writing Lab 1: Introduction to Public Relations Writing
  • Degree Breadth Elective

Semester 2

  • Integrated Marketing Communications
  • Presentation Skills
  • Writing Lab 2: Writing for Media Relations
  • Public Relations Ethics
  • Quantitative Research Methods 

Semester 3

  • Communications Law
  • Media Relations
  • Strategic Communications Planning
  • Writing Lab 3: Writing for Web 2.0
  • Degree Breadth Elective

Semester 4

  • Internal Communications
  • Public Relations Research Methods
  • Writing Lab 4: Writing for Print and Media
  • Innovative Thinking
  • Degree Breadth Elective

Semester 5

  • Consulting Skills
  • Event Management
  • Public Relations Management
  • Writing Lab 5: Advanced Public Relations Writing
  • Degree Breadth Elective

Semester 6

  • Public Affairs
  • Fundraising and Philanthropy
  • Public Relations in the Non-Profit Sector
  • Issues and Crisis Management
  • Career Development
  • Degree Breadth Elective
  • Work Term 

Semester 7

  • Change Management and Communications
  • International Public Relations
  • Investor Relations
  • Communicating CSR and Sustainability
  • Degree Breadth Elective

Semester 8

  • Cross-Cultural Communication
  • Emerging Issues in Public Relations
  • Senior Level Thesis Project: Directed Study
  • Building Communities Through New Media
  • Degree Breadth Elective

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