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Master of Science in Global Marketing Management
Course overview
| Qualification | Master's Degree |
| Study mode | Full-time |
| Duration | 1 year |
| Intakes | June, September |
| Tuition (Local students) | B$ 10,938 |
| Tuition (Foreign students) | B$ 14,740 |
About
Through this course, it will provide students with an overview of marketing in a global environment. Students will also be given the appropriate platform to build an understanding towards the marketing blueprint that can be used in all countries, whether as a standard approach or adapted to specific characteristics of a particular market. This course will also assist students to focus on thinking and planning marketing activities at a global level in the light of the market and its requirements.
Admissions
Intakes
Fees
Tuition
- B$ 10,938
- Local students
- B$ 14,740
- Foreign students
Estimated cost as reported by the Institution.
Application
- B$ 45
- Local students
- B$ 212
- Foreign students
Student Visa
- B$ 727
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
| GENERAL REQUIREMENTS | |
|
• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate. |
|
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
| ENGLISH REQUIREMENTS | |
|
INTERNATIONAL STUDENTS |
• IELTS : 6.0 |
Curriculum
PRE-REQUISITE MODULES
(FOR NON-BUSINESS STUDENTS: DURATION: 1 MONTH (FULL-TIME))
- Managing People
- Understanding Customers
- Managerial Finance
- Business Environment & Strategic Planning
MODULES
- Technology, Culture and People: A Global Perspective
- Marketing and Sustainability in the Age of Globalisation
- Behavioural Science, Social Media and Marketing Analytics
- New Product Development and Innovation
- Managing Creativity and Innovation
- Statistical Decision Making
- Strategic Marketing Management
- Global Marketing Management
- Research Methodology
- Digital Marketing Tools and Trends
- Project