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Master of Science in Global Marketing Management
Course overview
| Qualification | Master's Degree |
| Qualification Subtype | Master of Science (MSc) |
| Coursework / Research | Coursework |
| Study mode | Full-time |
| Duration | 1 year |
| Intakes | January, May, August, December |
| Tuition (Local students) | B$ 10,679 |
| Tuition (Foreign students) | B$ 11,907 |
Subjects
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Management
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Marketing
About
The MSc in Global Marketing Management prepares students to assess global marketing trends, design and implement marketing plans, and create competitive advantages in international markets. Students will develop skills in marketing analytics, behavioral science, and communication, enabling them to track user preferences and target specific markets effectively. The program also enhances abilities to manage complex marketing scenarios, integrate knowledge across functions, and work in advisory or managerial roles in diverse global environments. Students under this program also have the opportunity to enhance their credentials through the APU-CMI Dual Accreditation by opting for the CMI Level 7 Certificate in Strategic Management and Leadership Practice, awarded upon CMI moderation.
This program, available only Full time (1+ years), is designed to provide:
- Introduction to global marketing.
- Understanding marketing strategies that can be applied universally or tailored to specific markets.
- Focus on planning and thinking about marketing activities from a global perspective, considering market needs.
The MSc in Global Marketing Management is designed for managers, executives, entrepreneurs, and professionals aiming for a career in global marketing. It is also suitable for individuals with a business background or those from other industries seeking a deeper understanding of global business management.
Admissions
Intakes
Fees
Tuition
- B$ 10,679
- Local students
- B$ 11,907
- Foreign students
Estimated cost as reported by the Institution.
Application
- B$ 245
- Local students
- Data not available
- Foreign students
Student Visa
- B$ 813
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
GENERAL REQUIREMENTS |
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• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate. |
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Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
ENGLISH REQUIREMENTS |
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INTERNATIONAL STUDENTS |
• IELTS : 6.0 |
Curriculum
This programme comprises 10 coursework modules and a Project.
Pre-Requisite Modules (FOR NON-BUSINESS STUDENTS)
Duration: 1 Month
- Managing People
- Understanding Customers
- Managerial Finance
- Business Environment & Strategic Planning
Core Modules
- Technology, Culture and People: A Global Perspective
- Marketing and Sustainability in the Age of Globalisation
- Behavioural Science, Social Media and Marketing Analytics
- New Product Development and Innovation
- Managing Creativity and Innovation
- Statistical Decision Making
- Strategic Marketing Management
- Global Marketing Management
- Research Methodology
- Digital Marketing Tools and Trends
- Project