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Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

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EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

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BACHELOR (HONOURS) IN BUSINESS AND MARKETING

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes March, August, October
Tuition (Local students) B$ 9,769
Tuition (Foreign students) B$ 14,828

About

The Bachelor (Honours) in Business and Marketing programme offered at AIMST University is a 3 year programme.

The programme is designed to take a broad approach to develop your knowledge and skills in ways that enable you to think strategically about the growth of your organization and develop effective marketing practices that make and shape the markets in which you want to have an impact.

This degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training.

The marketing profession provides a wide range of job opportunities for its graduate in the hotel industry, manufacturing, banking, consultancy, research firms, education industry and more.

Admissions

Intakes

Fees

Tuition

B$ 9,769
Local students
B$ 14,828
Foreign students

Estimated cost as reported by the Institution.

Application

B$ 30
Local students
B$ 151
Foreign students

Student Visa

B$ 181
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

QUALIFICATION  ACADEMIC REQUIREMENTS 
STPM / A level Pass with CGPA ≥ 2.0 Or Grade C in 2 subjects.
Pass English at SPM Level
AIMST Foundation/Other
Foundation/ Government
Matriculation/ Diploma
A Pass with CGPA ≥ 2.0
STAM Pass with a minimum grade of Jayyid and pass SPM with credit in Mathematics and pass in English
UEC Full pass in 5 subjects with grade B
   
For International Candidate:
IELTS minimum score of 5.5 or equivalents

Curriculum

YEAR 1

(SEMESTER 1, 2 & 3)
  • Introduction to Business Economics
  • Principles of Management
  • Elements of Accounting
  • Foundation of Marketing
  • Essentials of Business Communications
  • Principles of Finance
  • Organizational Behavior
  • Business Statistics
  • Entrepreneurship
  • Operation Management
  • Customer Relationship Management
  • Sustainable Supple Chain Management

YEAR 2

(SEMESTER 4, 5 & 6)
  • Marketing Planning & Management
  • Business Ethics
  • Consumer Behaviour
  • International Business
  • Digital Marketing
  • Retail Management
  • Sales Management
  • Business and Cyber Law
  • International Marketing
  • Managerial Economics
  • Business Research Methods
  • Human Resource Management
  • Financial Services Marketing
  • Project Management

YEAR 3

(SEMESTER 7, 8 & 9)
  • Marketing Research
  • Integrated Marketing Communication
  • Strategic Management
  • Management Information System
  • Service Marketing & Management
  • Project
  • Seminar in Marketing
  • Business Analytics
  • Industrial Training

 

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